Twice as Many Mobile News Readers Prefer Browsers to Apps

Mashable reporting PEW research:
News organizations have invested significantly in native apps for iOS, Android, WP7 and even, for a time, webOS — yet nearly three times as many tablet owners and twice as many smartphone users access news primarily through browsers rather than apps, according to a Pew Research Center study released Monday.
Sixty percent of tablet news readers and 61% of smartphone news readers in the survey said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.
The study found that mobile devices aren’t so much cannibalizing news consumption as adding to it, particularly when it comes to tablets. Forty-three percent of tablet news readers said tablets add to the amount of time they spend with the news, and about a third said they get news from sources they didn’t turn to before. But only 24% of mobile news readers with print subscriptions said they would consider substituting them with digital subscriptions.
Tablet owners tend to be multi-platform news consumers: Fifty-four percent said they also get news on smartphones, 77% on personal computers and half also get it in print. A quarter gets news through all four channels.
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