With a renewed focus on the digital side of publishing, the Association of Magazine Media (MPA) released data showing a 57-percent increase growth in the number of brands advertised since tablets first entered the marketplace in 2010.
The study, conducted by Kantar Media, reveals that 5,413 new brands started to advertise with magazines since the first half of 2010, including 3,374 that have done so at least partially on tablets.
Content has grown exponentially over that time as well, driven by the introduction and proliferation of mobile devices. Tracking by McPheters & Company i-Monitor shows that almost 10 times the amount of apps are now available when compared to Q3 2010. MPA's own research from the week of October 1, 2012 says that 66- to 86-percent of the highest-grossing iPad apps in the Lifestyle, Health & Fitness and News categories were developed by magazines.
Total audience has increased also--4 percent in the last year--albeit at a slower rate, according to GfK MRI research.
http://www.foliomag.com/2012/mpa-advertisers-content-audience-all-2010?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=05d3259d0d-nl_DB_10_16_2012&utm_medium=email#
No comments:
Post a Comment