digiday reporting:
Lest it repeat the mistakes of others, Fortune solicits and edits the opinion pieces itself, using a team of five. The expert advice comes from invitation-only communities of people whom Fortune has put on an editorial list like Most Powerful Women or have attended one of its conferences. Of the 120 posts a day that get published on Fortune.com, only about seven are contributed. At Harvard Business Review, by contrast, the vast majority of the site’s content comes from outside contributors.
Fortune’s approach naturally limits its ability to grow its audience. Fortune had 11 million unique visitors in February, up 33 percent over a year ago. But it still lags other business news sites, including Forbes at 40 million, Business Insider at 46 million and Yahoo Finance at 78 million.
http://digiday.com/publishers/fortune-hopes-avoid-platform-publishing-pitfalls/
Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts
Friday, March 25, 2016
Tuesday, April 28, 2015
What are the boundaries of today’s journalism, and how is the rise of digital changing who defines them?
NiemanLab reporting:
In a new book, a group of academics look at how the big defining questions of the field — what is journalism? who is a journalist? who decides? — are changing.
...In other words, the study of boundaries provides a cartography of society. From this viewpoint, questions quickly spring forth: Where are boundaries around journalism drawn? Who makes these distinctions? How do boundaries get made? What are their consequences?
http://www.niemanlab.org/2015/04/what-are-the-boundaries-of-todays-journalism-and-how-is-the-rise-of-digital-changing-who-defines-them/?utm_source=Daily+Lab+email+list&utm_campaign=2bfe5cb592-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-2bfe5cb592-384988165
In a new book, a group of academics look at how the big defining questions of the field — what is journalism? who is a journalist? who decides? — are changing.
...In other words, the study of boundaries provides a cartography of society. From this viewpoint, questions quickly spring forth: Where are boundaries around journalism drawn? Who makes these distinctions? How do boundaries get made? What are their consequences?
http://www.niemanlab.org/2015/04/what-are-the-boundaries-of-todays-journalism-and-how-is-the-rise-of-digital-changing-who-defines-them/?utm_source=Daily+Lab+email+list&utm_campaign=2bfe5cb592-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-2bfe5cb592-384988165
Wednesday, January 23, 2013
Thursday, March 15, 2012
Blogs Influence Women's Shopping Experience
onlinemediadaily reporting:
Since women turn to online sources for information during critical times in the purchase decision process, marketers might benefit from knowing that 35% turn to sources at the beginning of the process and 42% at the end to narrow their choices, according to BlogHer's Fifth Annual Women and Social Media study.
The study identifies emerging platforms that women use to gain information about products and services. It also traces the connection to specific media channels and analyzes the influence of each on purchase behavior.
Seventy-seven percent of women use Facebook for fun, while 87% turn to Facebook to remain up to date with with family. More than 61% of active blog readers admit to making purchases based on a blog recommendation, nearly double the rate of Facebook and Twitter active users -- 33% and 31% -- respectively.
Purchase conversion among the BlogHer community was 87%.
While Facebook ranks the highest for fun and keeping up with friends and family, blogs rank the highest in learning about new products and research recommendations that can turn into purchase decisions. Some 41% seek out blogs to learn about new products, 39% look for product recommendations, and 36% use blogs to make purchase decisions.
Aside from Facebook, the BlogHer community tends to gravitate toward emerging tools. Some 43% use Instagram and 77% use Pinterest, compared with the general population at 11% and 19%, respectively.
Since women turn to online sources for information during critical times in the purchase decision process, marketers might benefit from knowing that 35% turn to sources at the beginning of the process and 42% at the end to narrow their choices, according to BlogHer's Fifth Annual Women and Social Media study.
The study identifies emerging platforms that women use to gain information about products and services. It also traces the connection to specific media channels and analyzes the influence of each on purchase behavior.
Seventy-seven percent of women use Facebook for fun, while 87% turn to Facebook to remain up to date with with family. More than 61% of active blog readers admit to making purchases based on a blog recommendation, nearly double the rate of Facebook and Twitter active users -- 33% and 31% -- respectively.
Purchase conversion among the BlogHer community was 87%.
While Facebook ranks the highest for fun and keeping up with friends and family, blogs rank the highest in learning about new products and research recommendations that can turn into purchase decisions. Some 41% seek out blogs to learn about new products, 39% look for product recommendations, and 36% use blogs to make purchase decisions.
Aside from Facebook, the BlogHer community tends to gravitate toward emerging tools. Some 43% use Instagram and 77% use Pinterest, compared with the general population at 11% and 19%, respectively.
Wednesday, October 19, 2011
NY Magazine’s Focus On Daily Blogs Leads To Traffic Boost
paid content reporting:
New York magazine’s website traffic has grown significantly in the past year by finding that the sum of the parts really are greater than the whole.
Instead of just repurposing articles from the weekly cultural magazine, NY has put greater emphasis on building out its daily news blogs aimed at entertainment, fashion, food and politics to produce 10.5 million monthly unique users for September, the highest number in the site’s 13-year history. At the same time, NY’s online advertising dollars are pacing up 25 percent since last year, and has already doubled since 2009.
While NY’s traffic numbers are internal, comScore agrees that the site’s monthly uniques have risen 22 percent last month
compared to Sept. 2010, though the audience measurement service says
the magazine’s site drew 5.59 million visitors that month. (Most sitehttp://paidcontent.org/article/419-turning-weekly-ny-mag-into-daily-blog-operator-leads-to-traffic-boost/s
have large discrepancies between their internal numbers and comScore’s
monthly tally).New York magazine’s website traffic has grown significantly in the past year by finding that the sum of the parts really are greater than the whole.
Instead of just repurposing articles from the weekly cultural magazine, NY has put greater emphasis on building out its daily news blogs aimed at entertainment, fashion, food and politics to produce 10.5 million monthly unique users for September, the highest number in the site’s 13-year history. At the same time, NY’s online advertising dollars are pacing up 25 percent since last year, and has already doubled since 2009.
Still, with agreement that traffic is rising, the vertical strategy that NY is employing is one that reflects a successful formula for the web that is the exact opposite of what works in print.
Like Time magazine’s apparent success with its vertical strategy, which entails attracting new and repeat users by giving its tech, politics, health and financial blogs more prominence, NY has created distinct identities for its blogs and their related e-newsletters and apps.
In particular, the separate performance, based on NY’s internal numbers seems to tell the story:
—Vulture entertainment destination topped 3 million monthly uniques in September, up 29 percent over September 2010, fueled by original reporting and analysis on the fall TV and movie season (most visited stories included scoops on How I Met Your Mother and The Office, a preview of fall’s big movies, and Emmys coverage).
http://paidcontent.org/article/419-turning-weekly-ny-mag-into-daily-blog-operator-leads-to-traffic-boost/
Tuesday, March 29, 2011
How live blogging has transformed journalism
Guardian 28.3.2011
...Hello and welcome to an article about live blogging, a discussion of a format that has been derided as murdering traditional reporting but is almost certainly the most important journalistic development of the past year. Unfortunately, it's impossible to sustain the live blog format beyond that opening conceit. Because that is the key point; live blogging is a uniquely digital format that has evolved in a way that is native to the web.
http://www.guardian.co.uk/media/2011/mar/28/live-blogging-transforms-journalism/printThis year, as the Arab revolutions have unfolded, live blogging has rapidly become the dominant form for breaking news online – deployed by virtually every major news organisation on their home page and the online answer to 24/7 television news.
....
On fast-moving stories, live blogs give the ability to post significant developments quickly – more quickly than editing and re-editing a news article. They also allow us to link out to other coverage, to include comments from Twitter and Facebook, to display multimedia (pictures, video and audio), and to include our audience in the comments below the line – all in one place. Neil McIntosh, the online editor of the Wall Street Journal Europe, says: "It's a form that's charming in its directness; at its best it generally does away with any writerly conceits, and demands the author just get on with telling you what's just happened."
But there are drawbacks:
...Hello and welcome to an article about live blogging, a discussion of a format that has been derided as murdering traditional reporting but is almost certainly the most important journalistic development of the past year. Unfortunately, it's impossible to sustain the live blog format beyond that opening conceit. Because that is the key point; live blogging is a uniquely digital format that has evolved in a way that is native to the web.
http://www.guardian.co.uk/media/2011/mar/28/live-blogging-transforms-journalism/printThis year, as the Arab revolutions have unfolded, live blogging has rapidly become the dominant form for breaking news online – deployed by virtually every major news organisation on their home page and the online answer to 24/7 television news.
....
On fast-moving stories, live blogs give the ability to post significant developments quickly – more quickly than editing and re-editing a news article. They also allow us to link out to other coverage, to include comments from Twitter and Facebook, to display multimedia (pictures, video and audio), and to include our audience in the comments below the line – all in one place. Neil McIntosh, the online editor of the Wall Street Journal Europe, says: "It's a form that's charming in its directness; at its best it generally does away with any writerly conceits, and demands the author just get on with telling you what's just happened."
But there are drawbacks:
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