Showing posts with label digital media. Show all posts
Showing posts with label digital media. Show all posts

Sunday, August 9, 2015

Newsonomics reporting:
The Post now can claim 90% of the monthly U.S. unique visitors of The New York Times, according to Comscore. Though under owner Jeff Bezos, the Post has become a fairly private company, we can see how it has moved up quickly in the pack of national news providers.In the chart below, note that the Post landed its greatest number of unique visitors ever in June at 54.3 million—about five million fewer than The New York Times, at 59.7 million.Compare that to October, 2013, when Bezos bought the Post. Then, the Post could count only two thirds of the Times’ audience count. Six months earlier, it could claim only 60%. Back then, the roll-up of Tribune Company newspapers usually bested the Post, as sometimes did Hearst’s newspapers.
http://www.capitalnewyork.com/article/media/2015/08/8573545/washington-post-closing-times

Monday, February 16, 2015

The World's Top 10 Most Innovative Companies of 2015 In Media

Fast Comapnyr reporting:

1. THE WASHINGTON POST

For regaining its strength (with a little help from Jeff Bezos). When Amazon CEO Jeff Bezos purchased the Washington Post in 2013 for just $250 million, it wasn’t clear whether the tech maven could breathe new life into a 140-year-old print newspaper. But nearly two years later, The Post is thriving. The change has been largely driven by both an infusion of new talent (more than 100 new employees have been hired) and greater focus on the publication’s digital presence, including the announcement last fall that the Post’s app will come preloaded on Amazon products, and the hiring of 25 engineers to create eye-catching interactive web stories. Already the newspaper is seeing the positive effects: Just one year after Bezos’s purchase, unique monthly visitors to the Post’s website increased by 61%, setting an all-time traffic record for the paper.

2. BUZZFEED VIDEO

For making viral video seem easy...

Monday, December 29, 2014

Welcome to the future of advertising, where the word digital is redundant

the guardian reporting:
We obsess over the digital world in advertising and yet it means nothing. What if we stopped thinking of channels because everything was digital? What if we stopped caring about the pipe, but thought about the context and message?
Is there a more profound word in marketing than digital? We’ve digital agencies with their digital strategists and digital creatives. We’ve the triumphant rise of digital media owners and digital first companies like Uber, Airbnb and Facebook blazing a trail into the future. We’ve endless conferences on digital advertising where we ruminate continuously on when digital media spend will overtake TV. This month R/GA won Campaign’s Digital Innovation Agency award … with some wonderful TV ads?
For a word that seems so important, prevalent and transformative, it’s a bit odd that it doesn’t actually mean anything. While we can of course define it, for it to have actual real-life meaning, there would need to be non-digital agencies or non-digital strategists. We’d need to be able to explain why Uber was a digital company, but why British Airways or American Express wasn’t.

We’ve not really digested the power of digital...

http://www.theguardian.com/media-network/media-network-blog/2014/dec/18/future-advertising-digital-media-technology?CMP=new_1194

Wednesday, October 15, 2014

Winners of first WAN-IFRA World Digital Media Awards honoured

 WANIFRA reporting:
Best News Website: The Guardian - Guardian News & Media, UK for their now famed coverage of the NSA files. 
Best Digital Advertising Campaign: General Election - Kleine Zeitung of Austria who had a restaurant serve unwitting customers dishes without even asking what the wanted before serving them a 'bill' inviting them to vote if they didn't want someone else to make their choices for them. Click here for more about this campaign.
Best Use of Online Video: How to put a human on Mars – by the BBC News team, and in particular journalist Neil Bowdler, whose love of space led him to look a the challenges of putting a human on Mars. “We got a team of great scientists together - so good NASA gave them a call” reflects Neil. “And then there was the whole team at the BBC doing the animations and building this beautiful web site.” Click here to see this story.
Best Data Visualisation Project: Null CTRL – Dagbladet. “We had a huge series of articles concerning online security in Norway,” explained designer Auden Aas, “and we had a lot of interesting data to showcase so we made an interactive video showcasing the three most exposed areas of life; at home, at work and in the city. For each one we populated them with hotspots for things like printers and servers that were vulnerable so people could learn about it without having to read technical documents.” Click here for more on this series.
Best Mobile Service: Apple Daily NGA - Apple Daily...
http://blog.wan-ifra.org/2014/10/14/wpe14-winners-of-first-wan-ifra-world-digital-media-awards-honoured

Thursday, March 31, 2011

Time spent with media in US

From emarketer:
There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.
eMarketer recently conducted a meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each medium.
The average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010, according to eMarketer. TV and video (not including online video) captured the lion’s share of all media time, about 40% each year. The internet’s share of media time increased over the same period, from 21.5% to 23.5%, as did mobile’s share, from 5% to 7.5%. The share of time spent with magazines and newspapers fluctuated between 10% and 7.5%, while radio and all other media—video games, movies in theaters and outdoor media—declined.

Share of Time Spent per Day with Major Media by US Adults, 2008-2010 (% of total)



http://www.emarketer.com/(X(1)S(nl3svt45ztjlmimixmtajp55))/Article.aspx?R=1008138&AspxAutoDetectCookieSupport=1