Nieman Journalism LAb reporting, Andrew Phelps:
NPR’s iPhone, iPad, and Android apps have together surpassed five million downloads, an impressive number — but most of their users never stream audio. When they do listen, however, they are far more engaged.
According to NPR’s internal usage data covering January 1 through mid-April, users who request audio — maybe a station stream, a national newscast, or NPR Music content — view twice as many pages as those who only read the apps’ content. On average, audio streamers rack up 4.2 pageviews per visit versus 2.4 for the text-only crowd. (“Pageviews” in this case refers only to news content, not navigation pages.) The ratio holds up for iPad users, too: Listeners view 8.1 pages per visit, versus 3.9 among readers.
http://www.niemanlab.org/2011/04/want-to-keep-mobile-users-engaged-longer-just-add-audio
Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts
Sunday, May 1, 2011
Wednesday, April 13, 2011
NPR Launches New Facebook App As iPad Downloads Top 1 Million
paiContent reporting:
They’re app-happy over at NPR these days, with over 1 million people having downloaded the organization’s iPad app over the last year and plans to introduce a new Facebook app that will let NPR listeners meet each other on Facebook and play trivia games.
The new Facebook app launching today is called I <3 NPR , which means I Heart NPR to the uninitiated. Once installed, Facebook users can assign themselves to a home station in their part of the country and see fellow friends on Facebook who are also NPR fans. There will also be a series of games, starting with NPR Trivia Quiz and Name That Theme Song, and others will be released as more and more people install the app, NPR said. The winners get “virtual tote bags,” believe it or not.
NPR launched an iPad app right around this time last year and just passed the 1 million download mark, which isn’t bad considering Apple (NSDQ: AAPL) sold about 15 million iPads worldwide in 2010 and several million more in the first quarter of this year amid the iPad 2 launch.
http://www.blogger.com/post-create.g?blogID=8672091774752856243
They’re app-happy over at NPR these days, with over 1 million people having downloaded the organization’s iPad app over the last year and plans to introduce a new Facebook app that will let NPR listeners meet each other on Facebook and play trivia games.
The new Facebook app launching today is called I <3 NPR , which means I Heart NPR to the uninitiated. Once installed, Facebook users can assign themselves to a home station in their part of the country and see fellow friends on Facebook who are also NPR fans. There will also be a series of games, starting with NPR Trivia Quiz and Name That Theme Song, and others will be released as more and more people install the app, NPR said. The winners get “virtual tote bags,” believe it or not.
NPR launched an iPad app right around this time last year and just passed the 1 million download mark, which isn’t bad considering Apple (NSDQ: AAPL) sold about 15 million iPads worldwide in 2010 and several million more in the first quarter of this year amid the iPad 2 launch.
http://www.blogger.com/post-create.g?blogID=8672091774752856243
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