http://digiday.com/publishers/wall-street-journal-interactive-video/

digiday reporting:
The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it’s rolling out a new daily series to prove it.
On Wednesday morning, the Journal debuted its WSJ Interactive video series. Using technology from TouchCast, an interactive video platform, the Journal’s video producers can embed rich media elements inside its proprietary video player. That means viewers can click on elements inside each video to read relevant articles, watch other clips, survey real-time market data and more, all without leaving the full-screen experience of the original video.
“Everyone has been talking about bringing video to the Web,” said Andy Regal, senior executive producer of WSJ video. “But now we’re bringing the Web to video.”...
http://digiday.com/publishers/wall-street-journal-interactive-video/

Why we see journalists as conversation leaders and readers as expert contributors

At De Correspondent, we owe our very existence to our members, since we launched our Dutch ad-free journalism platform after raising a total of 1.7 million dollars with a world record breaking crowd-funding campaign. We encourage our correspondents — who all have their own niche — to tell the stories that they feel are important, instead of just following the hype cycle of the news.

By doing this, we try to go from ‘news’ to ‘new’.

These ‘new’ insights do not only come from our correspondents setting their own news agenda. No, lots of insights are shared with us by our members. This makes sense, since a thousand school teachers who read De Correspondent together know more than just one Education correspondent.

And we’re just getting started. Here’s how we’re trying to turn our correspondents into conversation leaders and our members into expert contributors.

1. We don’t call them ‘comments’, we prefer ‘contributions’

Instead of asking for their opinions, we ask our readers to share their ‘experience and knowledge’. And we don’t say ‘comments’, we prefer ‘contributions.’ This may seem like a minor detail, but the first step to great reader contributions is an articulation of your expectations.

for more advise see 

https://medium.com/de-correspondent/8c234ff5bc53

Does having native advertising make a news site less credible? This study, at least, suggests no

Nieman Journalism Lab reporting:
Native advertising is providing an ever-larger chunk of digital revenue for publishers these days. But despite (or perhaps because of) the money, lots of journalists are still squeamish about the topic. They worry that, at its core, native advertising is about tricking your reader into reading an ad and thinking its editorial content. Why would a reader who feels duped by a news brand ever want to return to it?
That’s the question that led Patrick Howe and Brady Teufel of Cal Poly to publish a research paper titled “Native Advertising and Digital Natives: The Effects of Age and Advertisement Format on News Website Credibility Judgments.” Howe, an AP journalist turned academic, said he heard experienced journalists worrying about the declining quality of advertising and the potential ethical dilemmas of native advertising...
...In fact, people in both age groups felt more or less the same about the credibility of the two sites, regardless of what kind of advertising it displayed. Young people were slightly more likely to recognize native advertising as an ad, but what they saw did not influence their judgment of the site. Older viewers, meanwhile, tended to find the news site more credible no matter what, suggesting that older readers of digital media are more trusting and less judgmental than their younger counterparts....
http://www.niemanlab.org/2014/04/does-having-native-advertising-make-a-news-site-less-credible-this-study-at-least-suggests-no/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=a7866efca1-Need_to_Know_May_1_20145_1_2014&utm_medium=email&utm_term=0_e3bf78af04-a7866efca1-31701933

Better Measurement, Metrics Needed for Engagement

eMaketer reporting:

Consumers have come to expect brands to interact with them—not simply talk at them. However, November 2013 polling by Google Think Insights and Advertising Age found that marketers were struggling to actually manage online engagement.
According to the study, 86.2% of US agency and marketing executives said that engagement was a priority for their company, yet around half that number—45.8%—reported actually managing this. About four in 10 believed engagement was a priority but did not manage it, and just 13.8% didn’t believe engagement was important at all.
Poor measurement systems were a big reason for lack of online engagement. Fewer than 42% said their company was able to quantify engagement. Whether they were actively managing engagement, thought it was important but weren’t handling it, or did not believe it was a priority, the majority of respondents agreed that better metrics and measurement would help drive online engagement efforts.

http://www.emarketer.com/Article/Better-Measurement-Metrics-Needed-Engagement/1010684/2

Nearly nine in 10 say online engagement is a priority, but just 45.8% are actively managing this

Consumers have come to expect brands to interact with them—not simply talk at them. However, November 2013 polling by Google Think Insights and Advertising Age found that marketers were struggling to actually manage online engagement.
According to the study, 86.2% of US agency and marketing executives said that engagement was a priority for their company, yet around half that number—45.8%—reported actually managing this. About four in 10 believed engagement was a priority but did not manage it, and just 13.8% didn’t believe engagement was important at all.
Poor measurement systems were a big reason for lack of online engagement. Fewer than 42% said their company was able to quantify engagement. Whether they were actively managing engagement, thought it was important but weren’t handling it, or did not believe it was a priority, the majority of respondents agreed that better metrics and measurement would help drive online engagement efforts.

Read more at http://www.emarketer.com/Article/Better-Measurement-Metrics-Needed-Engagement/1010684#0AZ6SJFfPtCUd3fh.99

onlinemedia daily reporting:
hanks to continued growth in online advertising, the interactive media sector is expected to see a 33% increase in profitability this year.

That’s according to a new report from Ernst & Young, which expects the broader media and entertainment industry to outperform the major stock market indices for the first time in five years -- due in large part to digital advances.

Among all media and entertainment sectors, interactive media also boasts the highest EBITDA dollar growth rate of 22%, EY reports.

“In emerging markets, increases in advertising, as well as rising incomes and media consumption, have also helped drive revenue and fuel long-term growth, as consumers in mature markets continue to migrate toward digital,” stated John Nendick, global media and entertainment leader at EY.

“Media and entertainment companies are maintaining and growing their businesses primarily by growing their digital revenues and scaling back overhead associated with traditional media,” he added.
...
A review of the 2009-2013 compound annual growth rate shows that in terms of EBITDA dollars, interactive media is the fastest-growing media and entertainment sector at 22%, followed by electronic games (14%); film and television production (11%); cable networks (10%); conglomerates (9%); TV broadcast (9%); satellite television (8%); cable operators (6%); content and information services (2%); and music (1%).

Read more: http://www.mediapost.com/publications/article/212032/interactive-drives-media-growth.html#ixzz2ivDdiMSJ

Habemus opinionem: The New York Times experiments with more structured online comments

Nieman Journalism Lab reporting:
New pope, new approach to online comments for The New York Times. On Wednesday afternoon, as Catholics celebrated the white smoke, the Times rolled out an experimental approach designed to enhance discussion by adding structured data.
Times readers who went to the paper’s story on the election of Pope Francis were asked them to define themselves three ways: Were they happy with the decision or not? Were they surprised by the choice or not? And are they Catholic or not? (They were not asked to declare alignment as lawful good or chaotic evil.)...
Those framing questions shape the kind of responses the Times could expect; instead of cutting readers loose at the tail end of an article, it’s asking for a specific reaction — and limiting them to 100 words rather than the normal 800 characters. The new system was also accompanied by a slight design change that added a little more breathing room to individual responses and increased the size of the text. And the new comment metadata meant readers can filter comments by perspective — not unlike how Amazon product reviews separate “helpful” reviews into positive and negative varieties.
http://www.niemanlab.org/2013/03/habemus-opinionem-the-new-york-times-experiments-with-more-structured-online-comments/

Data Points: Tablet Advertising As publishers' apps proliferate, the use of bells and whistles declines

adweek reporting: Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they’re pulling back on the number of costly and time-consuming enhancements, as are advertisers. That’s unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers.
See the graphics at
http://www.adweek.com/news/technology/data-points-tablet-advertising-145567

Tablet Readers Don’t Want Interactivity, Says Hearst President

Mashable reporting:
When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features — features, Hearst President David Carey said, readers don’t necessarily want.
“We had to find out whether people wanted something all-new and interactive, or if they just wanted the magazine in mobile mode,” Carey recounted onstage at Mashable‘s Media Summit in New York City Friday. “The industry overshot the interactivity early on. What we discovered is that most people just want the product itself,” he explained, echoing the sentiments expressed by editors at The New Yorker and Popular Science.
In 2010, Hearst partnered with app developer Scrollmotion to develop richly engaging magazine apps for the iPad. The first issues of titles, including Esquire and O: The Oprah Magazine, were loaded with multimedia and interactive elements: photographs and graphic models that could be swiveled 360 degrees, illustrations that became animated upon touch. Audio and video made frequent appearances, too.
Esquire took over the development of its tablet edition from Scrollmotion beginning with its November 2012 issue. The issue still offers some of the same interactivity as previous issues, including videos and an animated cover, but certainly not as many as before.
“We were frustrated with how unstable the app was,” David Granger, Esquire‘s editor-in-chief, told me in an interview at Esquire‘s offices earlier this month. “We had a lot of complaints, a lot of bad reviews,” he said of the reason for switching to Adobe’s publishing software.
http://mashable.com/2012/11/30/hearst-tablets-interativity/

Esquire Uses App To Make Print Magazine Pages Interactive

AppNewser reporting:
How do you keep print alive in a digital world? That is a big question these days. To help keep the printed page relevant, Esquire is testing adding app-triggered interactive features to print editions by partnering with a company called Netpage.
Netpage’s tool is called Digital Twin. A user points this smartphone app at a Netpage-enabled print page which creates a digital replica of the printed page from the cloud. In this environment, a user can clip and share content digitally and even watch videos. A code is not required.
The December 2012 issue of Esquire is the first magazine to use this new tool. The entire magazine has been doctored to become interactive. From now on, all issues of Esquire will be Netpage-enabled and next year Hearst plans to use this app with even more titles.
http://www.mediabistro.com/appnewser/esquire-uses-app-to-make-print-magazine-pages-interactive_b28613

Touch Me, Tap Me: Users Engage With Digital Magazine Interactivity

FIPP reporting:

One of the hottest discussion points among developers in the digital magazine space in recent years has been how much interactivity users really want from their virtual editions. Many titles came out of the gate onto the iPad more than two years ago with all bells and whistles blaring. Creating tappable moments was the mantra. Meanwhile off of the iPad and on less dazzling devices like the Nook Color and Tablet, it turned out that many people were also engaging in magazine apps that were barely modified from their original static form. Since then many titles on tablets have retreated from rampant interactivity in digital editions to more modest enhancements. But it remains unclear how much interactivity really matters in attracting people to digital editions and retaining their interest over the long haul.

New research from GfK doesn’t necessarily settle this issue, but it does indicate that the interactive moments in these tablet editions are getting used, especially in advertising. In looking at 30,000 ads across 1,000 magazine issues, GfK MRI Starch Digital found a majority of tablet or e-reader edition readers both noticed and interacted with an ad. When asked if they noted seeing an ad, 55% said they did recall an ad in the virtual issue. Almost as many (52%) reported took some form of action with the ad. As the chart below shows, more than a third clicked an expandable ad to enlarge the create, while slightly less say they went beyond the first page in ad units with multiple pages. And so on, down the line, the report suggests that about a third of people encountering an ad in a tablet issue are doing something in response, whether it is going to its Web site (34%) or downloading an app (30%)...

http://www.minonline.com/news/Touch-Me-Tap-Me-Users-Engage-With-Digital-Magazine-Interactivity_21324.html

For politically playful news orgs, the 2012 election means social interactivity

NiemanJournalismLab reporting:
Wanna make your own over-the-top Bobby Newport-style political attack ad?
PBS NewsHour is on it. This week it launched Ad Libs 2012, an interactive feature that has you pick quotes and photos from your own Facebook profile and cobbles them together in an attack ad against yourself.
The idea is to engage voters by highlighting some of the oldest campaign-ad tricks in the book: Roiling storm clouds, ominous voiceovers, out-of-context quotes, and so on. As you build your campaign ad, PBS NewsHour features links to various historical ads, pointing out tactics used to denote negativity. Check it out:
...
Plenty of other organizations have found ways to use Facebook for election-related games. Over the summer, MTV launched Fantasy Election ’12, in which players pick teams of presidential and congressional candidates who get points for honesty, polling well, and social media engagement. Honolulu Civil Beat created its own civics-oriented Facebook game, Our Hawaiian Spring, with a goal to encourage voter turnout in Hawaii, where it’s the lowest in the country. (Disclosure: I’m a contributing reporter at Civil Beat, where I used to work full time.)
After the vice presidential debate last night, The Guardian introduced a feature called “Spin It!” which is kind of like a politically-themed digital version of magnetic poetry. It lets you select words from Joe Biden and Paul Ryan quotes to form misleading sentences.
Politically oriented or not, the team over at BuzzFeed often finds ways to interact with readers. Recent example: Make Your Own Paul Ryan Photoshoot. That project skews goofy where other news organizations go a bit wonkier, but the idea is the same: Bring people together to play in the election space.
http://www.niemanlab.org/2012/10/for-politically-playful-news-orgs-the-2012-election-means-social-interactivity/

The merging of storytelling and interactivity in advertising

guardian reporting:
It used to be that storytelling and interactivity were enemies, pretty much like the web was a potential threat to print and TV. Decades after the first choose-your-own-adventure books, console games such as Metal Gear Solid proved that you could put a lot of emotion into interactive storytelling. Online experiences such as Requiem for a Dream showed us how you could experience a loose narrative using your mouse, and interactive films such as Being Henry proposed an intuitive way to add interactivity to live action narrative. During the past few years, as TV loses advertising revenue to the web, there has been a surge of interactive live-action online content. Brands are embracing it wholeheartedly, but I can't help feeling we have only seen the tip of the iceberg.
Merging live action narrative with interactivity can be very entertaining indeed. You can compress all kinds of genres into a few minutes of intense experience, initiate unexpected twists and create the illusion that the content is endless. By putting the user in the driving seat, we have a vested interest in how the story turns out.
But is that all interactivity can do? By merely recounting of the possibilities of the media and devices around us, that answer is really obvious. For starters, you can measure, document, share and compare your experience with everyone else's. In addition, we are dealing with a totally different audience, one that has an increasingly shorter attention span and is constantly on the move. However brilliant our interactive story may be, if it is just about entertainment it might not be essential to a lot of people. With the first opportunity, our users drop out and are off to do something else – there is plenty of choice.
http://www.guardian.co.uk/media-network/media-network-blog/2012/oct/12/merging-storytelling-interactivity-advertising-less-rain?newsfeed=true

E-mail sharing is vanishing from the online news world

paid content reporting:
Have you noticed your inbox contains fewer messages from friends who “thought you would be interested” in a random news article? A new survey shows that this type of news sharing has fallen off a cliff in recent months.
According to BuzzFeed, people e-mailing stories on its network of sites has dropped a whopping 61 percent — 13 million in January to 5 million in August. The survey counted the number of referrals sites like TMZ and the Daily Mail received from Gmail, Hotmail and other email services.
The likely explanation here, as you may have guessed, is not that people are reading or sharing less. Instead, it appears the email button is fading compared to other ways of sharing stories like Facebook or Pinterest. (And, of course, more people may be cutting and pasting the article URL instead of clicking the email button).
One result of the decreased use is that some publishers are tucking the familiar email icon into smaller corners. Another implication is that the “most e-mailed stories” box, long a fixture of the New York Times and other major news sites, may soon go the way of MySpace.
http://paidcontent.org/2012/10/04/e-mail-sharing-is-vanishing-from-the-online-news-world/?utm_source=General+Users&utm_campaign=3e9fca218b-c%3Amed+d%3A10-08&utm_medium=email

dwb reporting:
New York, NY – September 5, 2012 – Today, leading romance publisher Avon Books officially launches a visually appealing, content-rich digital presence.  The new AvonRomance.com spotlights a wide array of user-generated posts and commentary. The website features editorials, book reviews, pictures, videos, news, and special promotions from Avon authors, romance readers, and influential online reviewers, as well as Avon Romance editors and marketers. The site redesign and state-of-the art interactive and social capabilities are powered by Tidal, an innovator in developing dynamic syndication networks.
“At HarperCollins Publishers, we’re constantly exploring new and innovative ways to grow audiences for our authors, and to deepen engagement with their fans,” says HarperCollins Chief Marketing Officer Angela Tribelli.  “Partnering with smart and fast-moving technology partners is a key component of this strategy. We’re thrilled to be the first book publisher on the Tidal platform, and are particularly excited to light up an exciting new channel where Avon Romance readers can do what they do best – share their love of Avon authors and books.”
http://www.digitalbookworld.com/2012/harpercollins-relaunches-avonromance-site-as-user-generated-content-platform/

Interactive E-Book Introduces World's First Instant Collaboration

 PR Newswire reporting:
Pinksheets: DEMO) and VOOK ePublishing in San Francisco, today announced the arrival of the world's first two-way interactive e-book, which features a new technology that allows real-time author and reader-to-reader dialog and collaboration from inside an e-book.
The newly-released book grabbing all the attention, 11 Days in May, published by Waterfront Press, will offer readers the opportunity to communicate directly with both author JD Messinger, and also with other readers, from right inside the e-book. This groundbreaking discussion capability is made possible by a new cloud-based collaboration technology developed by Democrasoft, which links any reader with a book's author, other readers or any other person with access to the Internet. The new technology is called "WeJIT," and it promises to forever change the way authors, their books and their readers come together.
According to Democrasoft Chairman & CEO Richard Lang, WeJIT is a new approach to collaboration that allows instant communities to form around any topic of common interest. With a few clicks, an individual WeJIT is formed by any individual wanting to enable an instant, collaborative community. In essence, the WeJIT is a one-page website, with a unique URL, dedicated to a particular topic of discussion, debate or even decision-making, in a multitude of engagement models. It can be formed in a matter of seconds, free of charge for individual use (www.MyWeJIT.com). In the case of 11 Days in May, author JD Messinger has created and embedded 32 WeJITs inside his new e-book, on an assortment of topics covered in the book.
http://www.sacbee.com/2012/08/20/4741401/interactive-e-book-introduces.html

Read more here: http://www.sacbee.com/2012/08/20/4741401/interactive-e-book-introduces.html#storylink=cpy

5 Companies Changing the Way We Shop

Mashable reporting:
Compared to a year ago, ecommerce is up 15%, according to new data from comScore. The report indicates consumers spent $43.2 billion in online purchases last quarter, meaning it’s the seventh consecutive quarter of double-digit growth. It also found 42% of ecommerce purchases included free shipping, a fact that may be contributing to shoppers’ willingness to buy online.
Some reports have predicted ecommerce will be a nearly $300-billion industry in the United States by 2015. With so many consumers moving their shopping transactions to the web, it’s hard to ignore that more companies are changing the way they sell their products, and the way consumers shop. Below are five companies leading big changes in the shopping scene.

1. Storenvy

Founded in 2008, Storenvy empowers sellers across the spectrum — ranging from hobbyists to major retailers — to easily launch and run independent, fully customizable online stores. At the same time, by lacing together thousands of stores into a marketplace, the startup offers consumers a new kind of shopping experience. By offering both the platform for sellers and the marketplace for shoppers, Storenvy is quite different from competitors like Shopify and Etsy, which offer only one or the other....
2. Augment
3. Threadflip
4. Knotstandard
5. The Fancy

http://mashable.com/2012/08/24/companies-shop-online/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_source=newsletter

Report: Tablet users respond more to interactive ads

TabTimes reporting:

A new survey by the Internet Advertising Bureau (IAB) in the U.K. shows consumers are more than twice as likely to respond to tablet ads that are interactive.

The results of the survey, which covered 1,000 tablet owners in the U.K., showed a clear majority (55%) think ads on tablets can do more than on other media noting their potential to be more innovative, more engaging, and memorable than static ads.

But almost a third (30%) said they had a negative opinion overall of the ads they’d seen on tablets so far.
The IAB UK survey results showed interactive ads were more engaging with users staying on the page 31% longer (24.6 seconds versus 18.8 seconds on a static ad).
That said, a clear majority also said it was not enough for ads to simply be “interactive” but also unobtrusive, use multimedia elements such as sound and video, and make use of the touchscreen to be effective.
“More engaging, more innovative and more memorable -- this study proves what we have seen reflected across our clients' campaigns for some time: consumers expect rich media experiences on tablets and proactively engage with them,” said, Jonathan Milne, General Manager for Celtra in Europe.
The survey was completed by research agency Ipsos, using Cetra's rich media advertising platform and in partnership with Renault and their agency Publicis.
Another survey of U.S. tablet users released last week showed almost half of those surveyed (47%) said they engage with ads on that device more than once a week. That study, sponsored by the Interactive Advertising Bureau, was conducted by ABI Research.
http://tabtimes.com/news/marketing/2012/07/26/report-tablet-users-respond-more-interactive-ads?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=c27f954a53-_nb_DB_07-27-2012&utm_medium=email

Future unveils “fully interactive” Total Film iPad edition

ebook magazine reporting:
Movie magazine Total Film has launched a “fully interactive” edition for the iPad which features interactive pages, exclusive content and full-screen video.
The title is available through Apple’s Newstand app and has been optimised to take advantage of the high-resolution retina display on the new iPad.
The Total Film Interactive Edition launches with an exclusive The Dark Knight Rises cover story while inside is bespoke video content direct from the set.
Publishers Future say the Total Film Interactive Edition was created using the firm’s own proprietary software, FutureFolio, an Apple-approved wrapper for digital products on the Newsstand.
Jane Crowther, Editor of Total Film, says: “The Total Film Interactive iPad Edition offers our readers the perfect opportunity to fully engage in the Total Film experience. Through interactive pages, bespoke video, plus exclusive extra content and galleries, our audience of passionate film fans are able to interact with the brands cutting-edge editorial content more than ever before.”
http://www.ebookmagazine.co.uk/future-unveils-fully-interactive-total-film-ipad-edition/20122485

Philadelphia Inquirer introduces augmented reality

News&Tech reporting:
When Philadelphia Inquirer readers opened their Sunday paper on May 6, they couldn’t readily see what was hiding under a handful of ads and editorial content — that is, unless they were looking with their tablet or smartphone.
That’s because the May 6 Inquirer marked the launch of the publisher’s use of “auras,” or augmented reality features, which allow readers to interact digitally with their paper.
The Inquirer is the first paper in the United States to use the technology, developed by HP unit Aurasma. The Aurasma AR software powers enhanced content, including video, audio and other features, across both iOS and Android devices.
“Augmented reality is not the first idea we had when thinking of ways to engage with our readers, but once we saw the Aurasma technology everything changed,” Philadelphia Media Network Chief Brand Officer Jerry Steinbrink said in a statement. “(It) gives us the capability to deliver interactive content through a customized app without investing heavily in technology, programming or production.”
Equally important, the service bridges the gap between digital and print. The app gives PMN another tool through which it can attract print subscribers while it enhances the value of the ink-on-paper Inquirer.
Finding ways
Publishers like PMN have fervently begun exploiting technologies that bridge the print-to-digital gap — using such enhancements as QR codes and digital watermarks — in a bid to keep their print products relevant within a generation that’s embraced smartphones and tablets.
It’s not the first time PMN dabbled in erasing the chasm. Last fall it began offering Archos Arnova Android tablets to consumers that were loaded with discounted subscriptions to The Inquirer and Philadelphia Daily News (see News & Tech, September/October 2011)...
 https://newsandtech-dot-com.bloxcms.com/news/article_8e22d7cc-9adc-11e1-82d4-001a4bcf887a.html

Crowdfunded transmedia project “Moneyocracy” to document U.S. politics and 2012 election

Innovative Interactivity reporting:
I recently learned about “Moneyocracy,” a multimedia initiative consisting of a documentary, i-doc, and comic book by French photographers Gerald Holubowicz and Jean Nicholas Guillo.
They are trying to raise $48,000 to fund the project via KickStarter, and currently only have a little more than $3,000 with one week left. Check out their project and if you think it warrants support, I encourage you to spread the word and/or donate.
I am always happy to promote entrepreneurial initiatives in the multimedia community, so I hope these two can get the necessary funding and pursue this project!
Also, I think they’ve done an excellent job marketing their initiative, which others can learn from for your own crowdfunded projects. In addition to an extensive online presence with a website, blog and social media presence, they reached out to bloggers like myself with an extensive press kit (which makes my job helping them extremely easy).
“This is a transmedia documentary taking place during the 2012 U.S Presidential race. Its goal is to look at how campaign funding is affecting the democratic process. The project will be composed a documentary, an interactive documentary (i-doc) and a comic book.
The story focuses on the rise of new political groups called Super PACS and 501c4 and the consequences of the 2010 Citizens United vs F.E.C Supreme Court decision. … We’re definitely committed to raise awareness about this issue which – we think – threatened U.S democracy and seriously undermine people’s voice during the elections.
In the i-doc, the ‘spectactors’ play a fictional 501c4 board member. They get to decide how to market a fictional presidential candidate called Bill O’Maney and how to finance his campaign.
http://www.innovativeinteractivity.com/2012/04/07/crowdfunded-transmedia-project-moneyocracy-to-document-u-s-politics-and-2012-election/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InnovativeInteractivity+%28Innovative+Interactivity%29