Magazine Audience Wants Quick Content Access

emarketer reporting:

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print. The traditional print and digital edition magazine audience—digital meaning an electronic reproduction of the magazine, such as an app version that looks just like the magazine but in electronic format—saw a big drop in share, from 70% to 63%...

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Instead, the magazine audience wants easier, faster access to content that doesn’t require flipping through pages, whether print or digital. Video and mobile web visitors—those viewing the website on a mobile device using a browser, not an electronic reproduction—were the huge drivers of magazine audience growth, with respective increases of 41.8% and 76.8%.

- See more at: http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=23f1e9f090-Need_to_Know_February_17_20152_16_2015&utm_medium=email&utm_term=0_e3bf78af04-23f1e9f090-31701933#sthash.WSNL2BZt.dpuf

http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=23f1e9f090-Need_to_Know_February_17_20152_16_2015&utm_medium=email&utm_term=0_e3bf78af04-23f1e9f090-31701933

Magazines boomed during 2014

New York Post reporting:
It was a banner year for magazines — at least in terms of new titles jumping into the market.
Professor Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi, counted 234 magazine launches in 2014 — up 21 percent from the 185 launched a year earlier.
The one-time book-a-zines and annuals added 621 titles, although the book-a-zine craze seems to have slowed down somewhat. It was down by 32 titles from 2013.
...
Husni tagged Dr. Oz The Good Life, which debuted in February, as his Magazine of the Year.
“It was the first magazine since O, the Oprah Magazine, in 2000 that had to go back on press for a second printing of its debut issue,” he said.
The joint venture between Hearst and Dr. Mehmet Oz, the heart surgeon/talk show host, plans to up the rate base to 800,000 next year from its launch rate base of 450,000.
One noticeable trend, Husni said, was the move by pure digital companies to roll out traditional print magazines.
The trend follows companies like Politico, DuJour and All Recipes, digital products all, that launched print titles in 2013.
Net-a-Porter launched Porter magazine with a February/March issue, while the booming apartment rental site, Airbnb, launched its own magazine, called Pineapple, this month.
“I know we live in a digital age, but print is still a powerful medium,” he said. “I think any digital company that is worth anything will be doing print magazines in the next two to three years,” said Husni.
One other reason for print’s staying power, according to publishers, is that there has been relentless downward pressure on the standard banner ads on the digital side, making the relatively stable print ad page prices more attractive. Big publishers are nevertheless doing far fewer big launches...
http://nypost.com/2014/12/31/magazines-boomed-during-2014/ 

Infiltrating people’s habits: How Time works to engage readers

NiemanLab reporting:
It was a Thursday in late August and the Internet was whipping itself into a frenzy. The cable channel FXX was about to kick off its Every Simpsons Ever marathon, showing all 522 Simpsons episodes back-to-back-to-back. And in its daily meeting that morning, Time’s audience engagement team was figuring out how to best take advantage of the moment and convert interest in the Simpsons into visits to Time’s website.
Time, together with sister site Money, published at least five different pieces on the Simpsons marathon on that day alone.
...
Time’s editors meet every morning at 9:45 to discuss stories for the upcoming day. After that meeting, Schweitzer, Ross, and Borchers gather to discuss the 15 or so stories they plan on promoting heavily and how they’ll use what Time calls its “external levers of distribution” — which range from its daily email newsletter and cross-promotions on other Time Inc. websites to working with the Time Inc. PR department and, of course, social media — to ensure that their stories are widely read and shared.
Of the three, Schweitzer is the longest tenured Time employee, having joined the company all the way back in August 2013, and their roles are emblematic of Time’s revamped digital strategy. Time had about 50 million unique visitors in both August and September, more than doubling the roughly 20 million it attracted the year before.
Their efforts go beyond social as well. The Ebola story discussed that morning, covering how some people are surviving the virus, was the top story in Time’s daily email the next morning. Called The Brief after the central feature of Time’s homepage, the email lists 12 things readers need to know each day, and it has an average open rate of around 40 percent.

http://www.niemanlab.org/2014/10/infiltrating-peoples-habits-how-time-works-to-engage-readers/

Magazines to Count Readers in New Way

WSJ reproting:

The industry's leading consumer trade group, the Association of Magazine Media, on Monday will launch a new monthly audience-measurement tool—a dashboard that tracks consumption of magazine content across a range of categories. There are separate metrics for print and digital editions, the mobile Web and online video, for example, as well as a total audience reach calculation.

The information will be available to the public on the trade group's website.

"It redefines the state of magazine media because you can't sell what you can't measure," said Mary Berner, chief executive of the trade group. A separate tool that tracks social-media usage is expected to launch in October.

Magazine publishers can collectively point to some positive trends, data from the new audience-measurement tool show. Despite the gloom surrounding the decline of the print business, the total U.S. audience for magazine content including digital consumption increased 10% to 1.48 billion users in August compared with the same period last year. Driving the gains were mobile Web usage, which nearly doubled in a year, and video consumption, up 53%.

http://online.wsj.com/articles/magazines-to-count-readers-in-new-way-1411963262 

How Much Editorial Love Do Fashion Magazines Give Their Advertisers?

Racked reporting:
A few years ago, the Federal Trade Commission mandated that fashion bloggers start practicing full disclosure: Every affiliate link used, every crazy gift received, every check cashed in exchange for a post on Instagram—bloggers have to let their readers know about it. While that decree hasn't been monitored too closely, at least it's a step in the right direction.
But what about print publications? Yes, there was that one time a WWD reporter got publicly scolded for posting images from a PR-sponsored weekend getaway. But for the most part, the relationship between advertising and editorial remains murky; when a brand gets a product placement in Vogue and then, 100 pages later, an advertisement from the same brand pops up, there's no note that the featured brand is also an advertiser.
With transparency out the window, we took matters into our own hands by analyzing six of the biggest women's fashion magazines (from all three major publishing houses) to see what percentage of advertisers received editorial touts....
When we reached out for comment, Condé Nast stated there was no official correlation between advertisers and editorial coverage. (Both Hearst and Time Inc. didn't reply to our requests by press date.) However, advertiser priority lists are an open secret in the biz, and some magazines try harder than others to fit brands in. For instance, every Vogue fashion editorial except for one in the back of the book included a "beauty note" somewhere in one of the captions. (On page 744: "Balance dreamy florals with an elegantly defined brow. Chanel's Crayon Sourcils Sculpting Eyebrow Pencil offers soft precision in a formula that lasts.") Four out of the five beauty notes recommended brands that also paid for advertising in the issue.

http://racked.com/archives/2014/09/10/magazines-editorial-advertisers-vogue-elle-glamour.php

Hearst’s new approach to digital news

digiday reporting:
Hearst Magazines is building a centralized news desk to supply digital content to its 18 glossy magazines.
The desk is small for now, considering the size and diversity of Hearst’s portfolio — it consists of two photo editors, one editor and one writer — but Kate Lewis, vp of content operations and editorial director for Hearst Digital, hopes to add more writers over time. The idea is to cover the stories that have applicability to multiple titles, cutting down on duplication and freeing them to do stories that are more unique to them, she said.
“It is something we are building as we think about our competition and what our pure-play brethren are doing,” she said.
Legacy publishers have for years unified certain editorial functions like copy editing and photo and graphics services. Newspaper chains have long shared stories across their local papers. But as print fortunes continue to wane, more centralization looks inevitable (Digital First Media’s closing its Thunderdome project notwithstanding).
...
Still, a centralized desk is potentially fraught with issues for Hearst, with titles ranging from fashion and beauty (Elle, Cosmopolitan) to shelter (House Beautiful, Country Living) to men’s (Esquire, Car and Driver). Centralizing content production sounds good in theory but raises questions for the individual brands, which may worry about a loss of control or that the desk will come at the expense of dedicated staff. Will the quality of the articles from the centralized desk be better than what they could do themselves?
Lewis said that the news desk won’t replace but will augment what the individual titles are doing and that titles will be expected to tailor the desk’s stories to their sites.
“When Taylor Swift cuts her hair, I do not need six editors writing that story,” she said. Of the Kim-Kanye wedding, she said, “We don’t need 50 people writing about the first photos that come out.”
http://digiday.com/publishers/hearst-magazines-building-centralized-news-desk/

How digital weighs up against print for UK magazine circulations

journalism.co.uk reporting: The Audit Bureau for Circulation (ABC) has released the first ever combined print and digital figures for UK consumer magazines in 2013, based on the average number of sales for a digital edition of each issue.

The IPC Media title What's On TV ranked highest with a combined total circulation of 1,051,129, of which 1,571 were digital editions. Slimming World Magazine placed second with a combined circulation of 458,517 with 7,739 digital editions, while Glamour magazine placed third with a combined total of just over 415,000, supported by 4,778 digital editions.

In a press release accompanying the announcement, managing director of IPC advertising, Charlie Meredith, said: "We continue to expand and look for new ways to engage with our audiences and ensure that our brands are everywhere our consumers need and want them to be."

In terms of purely digital editions, ABC confirmed tech title T3 as the most widely read consumer magazine in terms of UK digital editions in 2013, with a reported figure of 22,319 average digital editions sold per issue, a year-on-year increase of exactly 100 per cent.

In previous reports, ABC had recorded the separate interactive editions and PDF 'page-turner' editions of each T3 issue under different metrics. This is the first report in which the figures have been combined.

The continental Europe edition of the Economist recorded the second highest number of digital edition sales, with just over 17,000, an increase of 47 percent from December 2012.
...The two titles to see the biggest year-on-year increase were motoring magazines from Haymarket Consumer Media.

Classic & Sports Car, which had seen its average digital sales drop to just 50 at the end of 2012, saw a year-on-year increase of over 2,000 per cent to 1,213.

Autosport, which had previously reported an average of only 134 digital sales per issue, recorded an average of 2,150 for 2013, an increase of 1,500 per cent.
http://www.journalism.co.uk/news/how-digital-weighs-up-against-print-for-uk-magazine-circulations/s2/a555858/

Magazines See iPad Sales Grow, but Is It Too Little Too Late?

mashable reporting:
Don't call it a comeback, at least not yet.
The number of ads purchased in 2013 for iPad editions of magazines rose 16%, according to a study by the Association of Magazine Media and Kantar Media. That's good news for an industry hit by falling ad revenue, but another number stands out in the report: Print ad units were almost unchanged from the year before, down a fraction of a percent.

See also: 10 Creative Social Media Resumes To Learn From

With print revenue comprising more than half of magazine revenues, news that print ad units were steady is a welcome relief. Ad pages are a closely followed indicator of the magazine industry, as the magazines' rates change from publication to publication and often client to client.
Digital growth is an encouraging sign for the industry, but is still unable to offset overall declines in revenue due to falling print sales and contracting circulations. Digital ads make up about 6.6% of overall magazine revenue, according to the Pew Research Center.

http://www.blogger.com/blogger.g?blogID=8672091774752856243#editor/target=post;postID=418692052590350314

Frank Magazine Execs: We Can Do Better On native ads, video opportunities and tablets' promise

adweek reporting:

Top magazine execs think they need to have fewer meetings, launch new products faster and better adapt their content to mobile devices to set themselves up for the future.

"Let's do a deck on that, let's have a meeting on how to have a meeting," said Joe Ripp, CEO of Time Inc. on the industry's tendency to navel gaze. "We need to move faster."

Speaking on a panel at the MPA—The Association of Magazine Media's annual conference Tuesday, the industry's bigwigs admitted that while tablets held out promise for magazines, they were in the early stages of building a significant business on the devices.

Tom Harty, president of Meredith's National Media Group, publisher of mass women's brands like Parents and Family Circle, said tablet editions make up just 2 to 3 percent of its business (slightly below the industry average). "Maybe it's our genre," he offered.

In the printed form, magazines are attractive for their covers and physical presence and as an impulse buy, but those qualities are lost on mobile devices, Condé Nast president Bob Sauerberg admitted. "We all need to work to bring that home in the digital media."

Panelists said that their subscription business is healthy, even if the newsstand slide continues. But they also recognized the need to ramp up the consumer side of the ledger. Meredith's Harty said his company is testing various models to "get the consumer to give us more money" in view of the fact that "advertising is not growing."

Moving on to the buzzword of the day, native advertising, the executives said they were set up well to offer advertisers premium ads that are valued by readers as a complement to the online tonnage available via automated buys. Harty called magazines the "original native ad" format, pointing out that for some readers, the ads are the best part of the magazine.

At a time when other purveyors are playing fast and loose with the format, blurring the lines to make it mimic editorial, the magazine execs said it was important not to fool readers. And although the industry's own American Society of Magazine Editors recently put out guidelines addressing how native ads should be labeled, Hearst Magazines president David Carey warned that the industry shouldn't over regulate, either.

http://www.adweek.com/news/press/frank-magazine-execs-we-can-do-better-153353 

Eric Schmidt: The Future of Magazines Is on Tablets

Mashable reporting:
Eric Schmidt has seen the future of magazines, and it's on the tablet.
At a Magazine Publishers Association conference on Wednesday, the Google chairman took the stage with Wired editor-in-chief Scott Dadich to talk about the future — it's mobile — and how magazines fit into it. The latter isn't a subject he's devoted much thought to, Schmidt admitted, but he is confident that magazines' future is not in print, but on tablets.

See also: Hands On With the iPad Air

"Tablets are now more popular than PCs," he said. "You can read it, it knows where you are, it has an accelerometer. There are all sorts of stuff [publishers] can do in tablet magazines [that they] couldn't do in print magazines."
Five years from now, the world will have "powerful, tablet-looking things — [devices] that look roughly like a tablet — as a substitute for traditional media," Schmidt predicted. Those tablets will have apps that are "incredibly immersive," including magazine apps, which will take advantage of people's social graphs, location data and other features to offer a more interactive experience, he said.
"It should be very positive for [publishers]," Schmidt added. "In the world of online advertising, the location signal allows you much more targeted ads [than print] ads today … [The more targeted they are], the more likely [readers] are to click, and the more likely advertisers will bid up the price of [ads]."
Schmidt did not say whether he thinks magazine publishers' ads will be able to compete with the targeting capabilities of Facebook or Google, however, nor whether revenue from those ads will ever rival that of print.
Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading."
http://mashable.com/2013/10/23/eric-schmidt-magazine-future/

Magazines Experiment With New Kinds of Paywalls

Mashable reporting:
A la carte paywalls have been in vogue with magazine publishers lately.
In July, Esquire put a $1.99 paywall around a nearly 10,000-word investigative story, "The Prophet" by Luke Dittrich. In a note about the paywall, David Granger, Esquire's editor in chief (pictured above), explained that the story took months to produce — and that such journalism doesn't come cheap.
Sports Illustrated also began testing a new variety of paywall this summer, but one that didn't ask readers to pay directly. Instead, it granted online readers access to certain print stories — ones typically not available to non-subscribers until an issue is off the newsstand, like cover stories — in exchange for watching a video ad of their choice. The experiment has been modest so far — about five to six stories have been behind the video paywall to date, a spokesperson for SI says.
In a third experiment, The Atlantic began packaging a selection of free online articles in an ad-free weekly magazine, available for $1.99 in iTunes. Of the decision to charge, editor in chief James Bennet writes that the magazine is exploring paid content options outside of advertising. "This is, for us, another experiment in putting to use any new means available to create and support the journalism of ideas that distinguishes The Atlantic," he explains.
And how are these paywall experiments faring? Granger tells Mashable "The Prophet" sold several thousands copies, but that it was "probably a wash, revenue-wise." Still, he hasn't ruled out another go. Esquire is set to launch a redesign of its site next year and is "working on how we might integrate some kind of paywall into it," Granger says, adding that there are no definite plans for a paywall yet.
mashable.com/2013/10/11/magazines-paywalls-esquire-sports-illustrated-atlantic/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily&utm_source=newsletter&utm_medium=email&utm_campaign=daily

#Podcast: How 3 women’s magazines invited the reader into the production process

Journalism.co.uk reports:

Connecting with the reader is vitally important for any magazine. To sell copies and build an engaged community it must appeal to the reader, and be in tune with their interests.
This week’s podcast looks at how and why three magazines in Finland (Olivia), India (Femina) and the UK (Company), are using crowdsourcing methods to both further their understanding of the audience, and give their readers a greater role in determining the final issue. Examples include a magazine which produced an edition containing reader-produced content only and another which built an online “co-creation” platform, where the readers helped make editorial decisions.
The publishers and editors behind the magazines share some of their lessons, as well as the potential benefits for the readers, the magazine and advertisers.
We hear from:

• Marjaana Toiminen, chief executive, Bonnier Publications (Publisher of Olivia magazine)
• Tarun Rai, chief executive, Worldwide Media (Publisher of Femina magazine)
• Victoria White, editor, Company

- See more at: http://blogs.journalism.co.uk/2013/09/27/podcast-how-three-womens-magazines-invited-their-readers-into-the-production-process/#sthash.KBYlRiBW.dpuf

Connecting with the reader is vitally important for any magazine. To sell copies and build an engaged community it must appeal to the reader, and be in tune with their interests.
This week’s podcast looks at how and why three magazines in Finland (Olivia), India (Femina) and the UK (Company), are using crowdsourcing methods to both further their understanding of the audience, and give their readers a greater role in determining the final issue. Examples include a magazine which produced an edition containing reader-produced content only and another which built an online “co-creation” platform, where the readers helped make editorial decisions.
The publishers and editors behind the magazines share some of their lessons, as well as the potential benefits for the readers, the magazine and advertisers.
We hear from:

• Marjaana Toiminen, chief executive, Bonnier Publications (Publisher of Olivia magazine)
• Tarun Rai, chief executive, Worldwide Media (Publisher of Femina magazine)
• Victoria White, editor, Company

- See more at: http://blogs.journalism.co.uk/2013/09/27/podcast-how-three-womens-magazines-invited-their-readers-into-the-production-process/#sthash.KBYlRiBW.dpuf

Connecting with the reader is vitally important for any magazine. To sell copies and build an engaged community it must appeal to the reader, and be in tune with their interests.
This week’s podcast looks at how and why three magazines in Finland (Olivia), India (Femina) and the UK (Company), are using crowdsourcing methods to both further their understanding of the audience, and give their readers a greater role in determining the final issue. Examples include a magazine which produced an edition containing reader-produced content only and another which built an online “co-creation” platform, where the readers helped make editorial decisions.
The publishers and editors behind the magazines share some of their lessons, as well as the potential benefits for the readers, the magazine and advertisers.
We hear from:

• Marjaana Toiminen, chief executive, Bonnier Publications (Publisher of Olivia magazine)
• Tarun Rai, chief executive, Worldwide Media (Publisher of Femina magazine)
• Victoria White, editor, Company

- See more at: http://blogs.journalism.co.uk/2013/09/27/podcast-how-three-womens-magazines-invited-their-readers-into-the-production-process/#sthash.KBYlRiBW.dpuf

Connecting with the reader is vitally important for any magazine. To sell copies and build an engaged community it must appeal to the reader, and be in tune with their interests.
This week’s podcast looks at how and why three magazines in Finland (Olivia), India (Femina) and the UK (Company), are using crowdsourcing methods to both further their understanding of the audience, and give their readers a greater role in determining the final issue. Examples include a magazine which produced an edition containing reader-produced content only and another which built an online “co-creation” platform, where the readers helped make editorial decisions.
The publishers and editors behind the magazines share some of their lessons, as well as the potential benefits for the readers, the magazine and advertisers.
We hear from:

• Marjaana Toiminen, chief executive, Bonnier Publications (Publisher of Olivia magazine)
• Tarun Rai, chief executive, Worldwide Media (Publisher of Femina magazine)
• Victoria White, editor, Company

- See more at: http://blogs.journalism.co.uk/2013/09/27/podcast-how-three-womens-magazines-invited-their-readers-into-the-production-process/#sthash.KBYlRiBW.dpuf

http://blogs.journalism.co.uk/2013/09/27/podcast-how-three-womens-magazines-invited-their-readers-into-the-production-process/

Esquire’s Paywall Experiment

Folio reporting:
Esquire made big news in the world of paid Web content in July, putting one of its magazine features behind a paywall. “The Prophet”—for sale on Esquire.com for $1.99—wasn’t the title’s first experience with a paywall though.
Esquire has been testing paid content models for ebooks and anthologies since last year. More recently, they’d solicited more than 100 stories for a similar project with the charity Narrative 4.
Tyler Cabot, articles editor for Esquire, has been behind each of the recent paywall initiatives. He admits they’re still very much in the experimentation stages, but they’re learning about models, distribution and security with each step.
...
Cabot: We’re still tallying all that stuff up, but I can tell you that our conversion rate is up to 5 percent. It’s still selling. And somewhere around 42 percent of people who start purchasing it, end up finishing [the purchase process].
FOLIO: One of the big arguments against paywalls is that they hinder social sharing. What was the net impact of the article on social media?
Cabot: This is something we thought about, but didn’t understand exactly how it would work. If you have content behind a paywall, how do you get people talking about it? How do you get people writing about it?
There was a lot on social media, a ton on Twitter and so on. A lot of people were linking to The Atlantic [Wire] article about our article though [“The ‘Proof of Heaven’ Author Has Now Been Thoroughly Debunked by Science” | 7.2.13].
One thing we did to help [mitigate that impact] was to partner with Longreads and with Matter. They both have big sets of subscribers and they said it was a piece that their subscribers would love, so they wanted to make a deal. It seemed to us to make sense to do that—to sell it in bulk. But also, there are a lot more readers there who are going to be talking about it....
http://www.foliomag.com/2013/esquire-s-paywall-experiment#.UjnfJrxz_x4

Newsweek has been sold to IBT Media, publishers of International Business Times

Poynter reporting:
Earlier today, IAC/InterActive reached a deal to sell Newsweek, which has been publishing since January as a digital-only version of the old magazine, to the owners of the International Business Times. 
The announcement ends weeks of speculation about who might purchase what remains of the 80-year-old journalism brand, which was on the block for the second time in just three years.
Newsweek, the once-venerated weekly newsmagazine that at its height in the early '90s rivaled Time for readers and exercised tremendous influence on Washington politics, fell on hard times under the ownership of The Washington Post Company, and was sold to audio-equipment magnate Sidney Harman for a dollar in late 2010.
Harman subsequently entered a partnership with Washington Post Company board member and IAC chairman Barry Diller to merge Newsweek with IAC's Tina Brown-helmed digital-news company, The Daily Beast, but the merger was viewed as a failure. After Harman's death and the cessation of the print version of Newsweek at the end of 2012, Diller admitted in interviews that it had been a mistake to purchase the magazine and attempt to merge it with The Daily Beast in the first place.
In a private deal, none of the details of which are yet clear, the Newsweek brand is now the property of a digital start-up that has flown under the public radar while rapidly increasing its readership across the internet.
http://capitalnewyork.com/article/media/2013/08/8532532/newsweek-has-been-sold-ibt-media-publishers-international-business-tim

Tutkimus: Naistenlehdet ja netti

Outi Sonkamuotkan opinnäytetyö käsittelee painetun naistenlehden ja sen nettisivujen

keskinäisiä rooleja, joita tutkittiin pääasiassa kvantitatiivisin

menetelmin. Roolien lisäksi selvitettiin painetun naistenlehden lukijan,

naistenlehden nettisivujen käyttäjän sekä molempien sisältöjen käyttäjän

profiilit sekä lukijoiden ja käyttäjien sitoutumisaste molempiin sisältöihin.

tutkimus toteutettiin maaliskuussa 2013 nettikyselynä. Otoskoko oli 502.

tutkimuksen keskeisin tulos oli se, että painettu naistenlehti on naisten

lehtikonseptin ydin, jota nettisivut tukevat.

lisäksi kävi ilmi, että painetustalehdestä etsitään ensisijaisesti rentoutusta, nettisivuilta tietoa ja vinkkejä

sujuvaan arkeen.

digitaaliset sisällöt kiinnostivat vastaajia, mutta niidenkäyttöaste ei kyselyn ajankohtana ollut suuri. Painetusta lehdestä ei haluttu luopua.

Naistenlehtien lukijoista aktiivisimpia lukijoita, tilaajia ja irtonumeron

ostajia olivat sellaiset lukijat, jotka käyttivät painetun lehden rinnalla myös

nettisivuja.he olivat sitoutuneita painettuun lehteen.

he myös kertoivat mielipiteitään tuotteista ja palveluista lähipiirilleen useammin kuin muiden

verrokkiryhmien edustajat. Pelkkää painettua lehteä lukevat olivat tyypillisesti myös erittäin sitoutuneita painettuun lehteen ja jakoivat usein mielipiteitään tuotteista ja palveluista lähipiirinsä kanssa. Pelkästään nettisivuja

käyttäviä vastaajia oli todella vähän, joten nettisivujen käyttäjän profiilista

saadut tulokset ovat korkeintaan suuntaa antavia. 

http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/Naistenlehdet_ja_netti.pdf 

Allrecipes.com to Launch Print Magazine

Mashable reporting:
While much of the magazine industry is shifting resources from print to digital, recipe website Allrecipes.com, which was acquired by magazine publisher Meredith Corporation a year and a half ago, is investing in print instead.
Meredith announced Monday that Allrecipes is preparing to launch a print edition, the first issue of which will hit newsstands in mid-November. The forthcoming title will publish six times per year, starting with a rate base of 500,000. Two-year subscriptions are currently being offered for $12 on Allrecipes's website.
SEE ALSO: 'Allure' Magazine Still Thriving in the Age of YouTube
Allrecipes is also getting its own TV segment on The Better Show, a syndicated series that will begin airing on the Hallmark Channel in September.
The launch, to our knowledge, marks the first major web-to-print extension in the industry. Style.com made headlines when it launched a print magazine in late 2011, but the magazine has had limited distribution and only publishes twice per year.
Some may think it unwise for a digital media property to get into the print business, but print advertising in the food category was up 10.1% in the first quarter of the year, compared to an industry average of +0.9%. Two of Hearst's food magazines, Food Network Magazine and HGTV Magazine, have both repeatedly raised their rate bases since launch, hitting 1.55 million and 800,000 this summer, respectively. Conde Nast's Bon Appetit saw a 41.8% increase in ad revenue in the first quarter.
http://mashable.com/2013/07/15/allrecipes-print-magazine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_source=newsletter

Magazines' iPad Editions See 24% Ad Boost in Q1

Kantar/PIB Report Shows Uptick, But Buyers Seek More Performance Data From Publishers

Magazine publishers are seeing more advertisers warm up to their iPad editions.
In the first quarter, the number of ad units in magazines' iPad editions jumped 23.6% from the same period in 2012, according to a report from Kantar Media and the Publishers Information Bureau. The report, which looked at 58 magazines with monitored print and iPad editions, found that the number of ad pages in the titles' print editions was roughly flat in the first quarter, with 10,707. But the number of iPad ad units climbed to 5,961 in 2013 from 4,824 the year prior. Total print ad pages and iPad ad units combined increased 7.5% year-over-year, the report said.

Bloomberg Businessweek's tablet edition

Magazines reported paid and verified digital circulation of 7.9 million in the second half of last year -- just 2.4% of their total print and digital circulation, according to the Alliance for Audited Media. That number does not include every non-replica edition because some publishers don't report them to the AAM.
One impediment for iPad ads is cost. There are more production costs required for interactivity, and some publishers, including Condé Nast and Meredith, have charged advertisers for interactive elements.
But more print advertisers are opting in, said Chris Kevorkian, chief marketing officer at the MPA-Association of Magazine Media. "There's real growth in marketers saying "Let's move on, let's go into this platform.'"
Tablet ownership in the U.S. has nearly doubled in the past year, with 34% of American adults owning a tablet, up from 18% a year ago, according to the Pew Research Center. With 56% of these tablet owners living in households that earn at least $75,000 annually, publishers are pitching brands on reaching affluent audiences...

 

Zinio, Early Mover In Digital Magazines, Moves To The Netflix Model

Forbes reporting:
The so-called first mover advantage is really only an advantage if you don’t get too far out ahead of your customer. Founded in 2001, the digital magazines company Zinio was arguably a good eight years ahead of its time. After all, Apple AAPL +0.8% hadn’t yet come out with the iPhone, much less the iPad, the technology that would finally sell the average reader on the idea of a magazine consisting only of pixels.
To be sure, being early to the game has had its benefits. With 5,500 titles, Zinio has the deepest offerings of any digital newsstand, and its 12.5 million registered users rank it among the biggest vendors not named Apple, Amazon or Google GOOG +1.75%. But there’s also a bit of catching up to, with consumers increasingly demonstrating a preference for digital subscription plans that offer flexibility and variety rather than ownership, like the ones that have made Netflix NFLX +1.02% and Spotify into household names.
Zinio’s answer to that demand is a new offering called Z-Pass. For $5 a month, a customer receives her choice of three magazines from a catalog of more than 300. Subscribers can swap titles in and out as they choose and add more to the plan for $1.50 each, although some premium magazines, such as the Economist, cost more....

 

Zinio president Michelle Bottomley says Z-Pass grew out of a round of consumer research the company did last fall. “We asked them what they thought would make it easier to read more digital magazines,” she says. “One of the things we noticed is that price per unit was a big barrier.”
That $5 figure didn’t come out of nowhere. “We asked them if there was a price point they couldn’t resist,” says CEO Rusty Lewis. He likens the cost of $1.66 per issue to “the price of a cup of coffee.”
Five bucks also makes Zinio’s product a lot cheaper than the one offered by Next Issue Media, the digital magazine service owned by a consortium of big publishers, which sells subscription packages priced at $10 and $15 a month. While the $15 option includes unlimited access to all NIM’s titles, its library is far more limited, numbering 82 titles as of March.
http://www.forbes.com/sites/jeffbercovici/2013/05/16/zinio-the-granddaddy-of-e-magazine-sellers-moves-to-the-netflix-model/

Newsweek By the Numbers

Journalism.org PEW reporting:
On Tuesday, May 28, Variety reported that IAC, Barry Diller's media and internet company, is considering selling Newsweek. It would be the magazine's second sale within a three-year period that included a merger with The Daily Beast and the decision to cease publishing a print edition. Editor-in-chief Tina Brown confirmed this in a memo on Wednesday, May 29. "Newsweek is a powerful brand," she wrote, "but its demands have taken attention away from The Daily Beast."
The news magazine genre in general has faced a difficult time transitioning to the digital space. But for Newsweek, the past few years have been especially tumultuous. Between 2007 and the end of 2009, when the magazine was still owned by the Washington Post Co., Newsweek reduced its total staff by 33%, according to Pew Research analysis of the magazines' staff boxes. Its revenues plummeted 38% in that three-year period, according to internal Newsweek documents. With these revenue declines, the magazine had an overall loss of $6 million in 2007 (before pension credits), which ballooned to $56 million in 2009. In August 2010, Newsweek was sold to audio industry businessman Sidney Harman for $1, plus the assumption of liabilities.
The losses continued after the sale. In 2010, Newsweek's internal documents projected a $22 million dollar overall loss for that year, less than half of what it had been the previous year. The next year, 2011, with the merger completed, IAC reported losses of nearly $14 million in its media group, which included Newsweek, The Daily Beast and several other websites.[1]
...
The more niche oriented news magazines fared far better in the last decade, though their overall print audience has been smaller than both Time and Newsweek. The Atlantic and The Week grew the most, with the Atlantic enjoying a 4.7% rise in total circulation to 485,300 copies sold and The Week growing 4.4% to 551,658 copies. (For more read the State of the News Media 2013: News Magazines' Overall Circulation)
Though single-copy sales make up only a small portion of news magazines' overall circulation (just 3%, in Newsweek's case), this indicator is considered a more objective measure than subscriptions of a publication's health. Here, Newsweek's biggest plunge occurred from 2008 to 2010, falling 55%. Its single-copy sales fell just 5% in 2012, while other news magazines saw their single-copy sales plummet, including 27% at Time, 17% at The Economist and 18% at The Week. Newsweek's smaller decline, though, is quickly put in perspective. The magazine sold 57% fewer copies in 2012 than in 2007. (For more read the State of the News Media 2013: News Magazines' Single-Copy Sales)
http://www.journalism.org/commentary_backgrounder/newsweek_numbers
 

Where's the growth gone? UK newspaper audience remains static despite online gains

theMediaBriefing reporting:

Harsh truth for UK newspapers - there simply aren't anymore UK readers to pick up.

That's the picture painted by the latest NRS stats, which show that the total number of readers attracted by newspapers online and off is either static or declining slightly.

There's still the move from print to online, but as you can see from our analysis more readers of quality newspapers have made the jump than those who read popular newspapers such as the Sun.

This basically leaves publishers with two options - make more from your UK audience especially those moving across to the web, or look overseas for growth. 

http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others

see full data at

http://www.nrs.co.uk/nrs-data-tables/

theThe explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf

The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf

The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf

The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:

And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf

The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:

And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf

The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:

And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf

The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:

And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf