dwb reporting:
New York, NY – September 5, 2012 – Today, leading romance publisher Avon
Books officially launches a visually appealing, content-rich digital
presence. The new AvonRomance.com spotlights a wide array of
user-generated posts and commentary. The website features editorials,
book reviews, pictures, videos, news, and special promotions from Avon
authors, romance readers, and influential online reviewers, as well as
Avon Romance editors and marketers. The site redesign and state-of-the
art interactive and social capabilities are powered by Tidal, an
innovator in developing dynamic syndication networks.
“At HarperCollins Publishers, we’re constantly exploring new and
innovative ways to grow audiences for our authors, and to deepen
engagement with their fans,” says HarperCollins Chief Marketing Officer
Angela Tribelli. “Partnering with smart and fast-moving technology
partners is a key component of this strategy. We’re thrilled to be the
first book publisher on the Tidal platform, and are particularly excited
to light up an exciting new channel where Avon Romance readers can do
what they do best – share their love of Avon authors and books.”
http://www.digitalbookworld.com/2012/harpercollins-relaunches-avonromance-site-as-user-generated-content-platform/
Showing posts with label ebook club. Show all posts
Showing posts with label ebook club. Show all posts
Saturday, September 8, 2012
Saturday, July 7, 2012
What Your E-Books Are Telling Companies About You
WSJ reporting:
Kobo, which makes digital reading devices and operates an e-reading service that stocks 2.5 million books and has more than 8 million users, has recently started looking at how readers as a whole engage with particular books and genres. The company tracks how many hours readers spend on particular titles and how far they get.
Kobo recently found, for example, that most readers who started George R.R. Martin’s fantasy novel “A Dance With Dragons” finished the book, and spent an average of 20 hours reading it, a relatively fast read for a 1,040-page novel. Readers tore through “Mockingjay,” the 400-page final book of Suzanne Collins’s dystopian trilogy, finishing in just over seven hours. Kobo also found, comparing fiction and nonfiction titles, that readers tend to spend longer chunks of time reading novels than humor or diet books.
Take a look at this chart on average reading prices and reading times (in hours).
http://blogs.wsj.com/speakeasy/2012/06/29/what-your-e-books-are-telling-companies-about-you/
Kobo, which makes digital reading devices and operates an e-reading service that stocks 2.5 million books and has more than 8 million users, has recently started looking at how readers as a whole engage with particular books and genres. The company tracks how many hours readers spend on particular titles and how far they get.
Kobo recently found, for example, that most readers who started George R.R. Martin’s fantasy novel “A Dance With Dragons” finished the book, and spent an average of 20 hours reading it, a relatively fast read for a 1,040-page novel. Readers tore through “Mockingjay,” the 400-page final book of Suzanne Collins’s dystopian trilogy, finishing in just over seven hours. Kobo also found, comparing fiction and nonfiction titles, that readers tend to spend longer chunks of time reading novels than humor or diet books.
Take a look at this chart on average reading prices and reading times (in hours).
http://blogs.wsj.com/speakeasy/2012/06/29/what-your-e-books-are-telling-companies-about-you/
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