Apple’s Tablet Market Share Drops to 50.4%

Mashable reporting:
Apple‘s tablet market share has dropped to 50.4% in Q3 2012, down from 59.7% in the same period last year, IDC’s latest report reveals.
Samsung, on the other hand, has experienced huge growth, jumping from 6.5% to 18.4% in that same period. Amazon holds the third place with 9%, followed by Asus with 8.6% and Lenovo with 1.4%.
The old Silicon Valley joke, which claimed that “there is no tablet market, only an iPad market,” is obviously no longer true. According to IDC’s numbers, Samsung shipped 5.1 million tablets worldwide in 3Q12, up 115% from 2Q12 and 325% from 3Q11.
Things are looking very good for Amazon, also, whose rapidly expanding Kindle Fire lineup has helped it double its market share quarter-over-quarter.
http://mashable.com/2012/11/05/apples-tablet-market-share-drops-to-50-4-percent-report/

Good practices for iPad ads

Conde Nast and Time Inc, have published recommendations and research results of an optimal ad format in iPads.

Advertisers should design material specially for tablets and avoid repurposing assets from other media. A good iPad ad is a simple, takes advantage of new medium´s functionality, tells a story and offers clear hints anbd instructions of navigation within the ad.

Why Do Magazines Look So Terrible on the iPad 3?

Mashable reporting: As with any high-profile product release, Apple’s new iPad device has been peppered with complaints since reaching consumers’ hands on March 16. Among them: that magazines look terrible on the iPad 3′s high-resolution display.
The complaints were first brought to light by Tumblr blogger Jamie Billett. He pointed out that in the New Yorker‘s iPad app, the text on some pages is rendered as HTML, and the text on other pages is rendered as an image (.png) file. The latter pages now appear “badly aliased” — i.e. conspicuously pixelated — throughout the app because the images haven’t been formatted to accommodate the iPad 3′s 2048 x 1536-pixel resolution, he complains. (The iPad 2, by comparison, has a resolution of 1024 x 768 pixels.)
The New Yorker and other Conde Nast title have taken the heat for looking poor under the new display, but they’re not alone. Titles from other magazine publishers — we looked at Time magazine and Sports Illustrated from Time Inc., and at Esquire and O: The Oprah Magazine from Hearst — all suffered from the same problems.
The only exception? Vogue, which launched its iPad edition the same day the iPad 3 hit stores. The title planned its debut in conjunction with the tablet’s release, and thus was able to optimize for the iPad’s “retina display” ahead of time, a Conde Nast spokesperson told us. The spokesperson added that the company is “working to optimize the rest of our digital edition portfolio over the next few weeks.”
http://mashable.com/2012/03/26/magazines-ipad-3-resolution/

Apple Releases New iPad

ebooknewser reporting: In a press conference today, Apple introduced the “new iPad.” The third generation device has a number of new features that make it a device to create on, versus just a device to consume on. CNET quoted Apple’s SVP Philip Schiller as saying, “Don’t let anyone tell you that you can’t create on an iPad.”
For example, the iPad comes with a 5 megapixel camera that can shoot photos and high def videos and there are apps for editing these photos and videos directly on the device.
The device is also faster than earlier versions and has a much high resolution than earlier generations. It has a retina display with 2048 x 1536 pixels that supports quad core graphics. It has a new A5X chip which helps it run faster and it runs on the 4G LTE network. The new iPad is 1.4mm thin and weighs 1.4lbs and costs $499. You can preorder today and the devices will ship on 3/16.
For more details, check out our live blog from today’s press conference.
http://www.mediabistro.com/ebooknewser/apple-releases-new-ipad_b20944

Tablet ads outpacing traditional print versions

TabTimes reporting:
"The ads that appear in iPads and digital tablets seem to be outpacing and outperforming the traditional printed versions of the ads," said Robinson. "The recall is higher but the action scores--to make a purchase, go to a link, click to download an app--are much higher due to the interactivity of the tablet environment," he said. "Digital obviously offers more opportunities to respond with the interactivity, the links built in, the videos, and that is directly reflected in the fact that we're getting higher reader ad effectiveness scores on the digital side," Robinson said.

Affinity also tracks the performance of different types of ads. "It always comes back to the creative," Robinson said. "Ads with 360-degree views (where the reader rotates the tablet to get different views of a car, for example) seem to be pacing at a higher rate of recall for all digital ads, which is also outpacing all print ads. Videos and photo galleries also do well on the action questions we ask," he said.
"The question is, is this a honeymoon effect or is this a trend over time. As tablets become mainstream, will those recall and action scores continue to skew higher?" he said.
http://tabtimes.com/feature/marketing/2012/01/06/tablet-advertising-are-ads-run-ipad-and-other-tablets-more-effective

iPad Magazine Readers to Publishers: More, Please

All things D reporting: After an initial wave of excitement about iPad magazines, some publishers have dialed back their enthusiasm. But the readers who have actually downloaded them like them quite a bit.
So says a survey commissioned by a publishers’ trade group: It finds that two-thirds of people who read magazines on tablets and e-readers think they’ll be spending more time with digital issues over the next year. Many of them — 46 percent — are consuming more magazines — both in print and digital form — than they did before they got their hands on an iPad.* And 63 percent of them want more digital stuff to read.
Overall, the survey has generally sunny news for the magazine business, though it’s fair to wonder if the Association of Magazine Media would release a survey that had glum news.
The report does offer some guidance for the industry: 89 percent of readers want publishers to adopt a uniform way of navigating magazines, and 69 percent like watching in-app videos that run less than minute.
The other point worth noting about the report is that it exists, period. The survey, conducted earlier this month, was completed by 1,009 people “pre-screened for their ownership of mobile devices and their use of magazine-branded apps.” Up until now, pollsters couldn’t have been able to find enough respondents to make that kind of poll possible, says Chris Kevorkian, the trade group’s executive vice president for digital: “We’ve been wanting to do this research for some time, but didn’t have the critical mass to query.”
http://allthingsd.com/20111120/ipad-magazine-readers-to-publishers-more-please/

How Steve Jobs has changed (but not saved) journalism

Poynter reporting:
In the past five years, Jobs’ Apple has simultaneously disrupted, transformed and aided the news industry.
It created or at least defined almost every aspect of mobile consumer technology that is now part of media’s future and its fastest-growing segment. The iPhone and iPad created inescapable trends. They were not just devices but whole new product categories and new content economies.
The iPhone was not the first smartphone. But it was the first to employ a full-face touchscreen, to decide finger taps and swipes were better than buttons, and to unleash the enormous power of third-party apps. Its largest competitors — Android and BlackBerry — have largely followed Apple’s lead in their devices and software.
The iPad was in some ways less new; it borrowed the same operating system and app environment from the iPhone. But in other ways it was entirely different — a whole new category of product between phones and laptops.
The iPad has proven to be an ideal device for long reading sessions, often at home during leisure time. As such, it is competing with print products that had served that purpose, while also offering new long-term hope of a digital transition for publishers.
Most media companies have had to bend to the market created by Apple, as 88 percent of national U.S. newspapers have an iPhone app, and most that don’t already have an iPad app are probably planning on one.
Jobs not only influenced news publishing indirectly, he also worked with publishers directly. With the debut of the iPad in 2010, Jobs personally met with executives from The New York Times, The Wall Street Journal, Time magazine, and perhaps others.
http://www.poynter.org/latest-news/media-lab/mobile-media/144051/how-steve-jobs-has-changed-but-not-saved-journalism

Condé Nast’s Scott Dadich on reinventing mags for the iPad and why partnering with Apple matters

NiemanLab reporting:
As the man tasked with giving new life to magazines on new platforms for Condé Nast, Scott Dadich says there are some things, old-school things, that don’t change whether you’re dealing with print or tablets.
“The cover. As magazine makers, we see the cover as the one and only ad we have for your purchase and your time,” said Dadich, Condé’s vice president of digital magazine development. “It’s an inducement to pick it up and give us your time.”
The magazine cover may be ascendant once again thanks in part to the debut of Apple’s Newsstand for iPad and iPhone. Combined with Apple’s subscription policy, the Newsstand could potentially be the bridge to the wider adoption of magazines on the iPad that publishers have been hoping for.
“To have a dedicated container on a tablet device, the iPad, where covers are the primary means of purchase and browsing is something we’ve been looking for for a long time,” Dadich told me.
But the future still remains imperfect for publishers, some reluctant to give Apple its 30-percent cut, others wanting to get their hands on precious customer data without interference from Apple. Condé Nast is already onboard with Apple, though, with more than 30 apps and almost 10 magazine editions on the iPad and digital subscriptions available for the big titles. Dadich is a true believer in tablets: He lead the team responsible for Wired’s first iPad app. Still, he hedges that idealism with heavy doses of pragmatism. In an interview that covered everything from publishers’ relationship with Apple to developing a new design guide for the tablet, Dadich outlined a future that will find magazines thriving again.
“It’s not that far-fetched to imagine 20 to 25 percent of magazines’ readership existing in a digital platform three to four years from now,” he said.
http://www.niemanlab.org/2011/07/conde-nasts-scott-dadich-on-reinventing-mags-for-the-ipad-and-why-partnering-with-apple-matters/?utm_source=Daily+Lab+email+list&utm_medium=email&utm_campaign=5cac4a5b7b-DAILY_EMAIL

Three companies answer 6 key questions about their iPad app development

Poynter reporting:
It’s been just over a year since the launch of the iPad, and organizations that took a “wait and see” approach to developing apps are starting to jump in. If you’re at one of those places, there are a number of questions to address before you get started. While no solution will fit all situations, the questions are the same.
Here’s how three very different organizations — CNN, the News & Record in Greensboro, N.C., and Better Homes and Gardens — answered six key questions as they developed their first apps for the iPad.
The first question when considering an iPad app is obvious, but not necessarily simple to answer: What are you trying to achieve?
...
Three new apps, three very different processes, and all three are pleased with where they arrived. And all say it was a tremendous learning experience.
Brewer’s advice for news organizations that are just getting started: “I would not dump a lot of money into it until you have a full-on strategy for paid [content],” he said. “This was just something we could get out there and dabble with and see what happens.”
Gump said that a company should know what it’s trying to accomplish before building an app. “Not every company needs an iPad app — although most would probably benefit,” he said.

http://www.poynter.org/how-tos/digital-strategies/135271/three-companies-answer-6-key-questions-about-their-ipad-app-development

CHART OF THE DAY: Proof The iPad Is Affecting Consumer PC Sales

Microsoft's consumer PC sales growth has pretty much never declined. Not even when Microsoft released Vista. Not even when the economy went in the toilet.
But suddenly, the growth of sales is about to go negative, says Citi analyst Walter Pritchard. Take a look at the chart below, and consider what changed in the last year.
(Hint.)

http://www.businessinsider.com/chart-of-the-day-consumer-pc-growth-2011-5?utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Chart%20Of%20The%20Day&utm_campaign=SAI_COTD_052711

10 iPad Magazines That Are Killing Print

BusinessInsider reporting:
With Apple's new subscription option for iPad publications, major publishers are finally doubling down on tablet editions.
Condé Nast is leading the charge, offering The New Yorker for $59.99 per year on the iPad. (A $10 discount from the print edition.)
And more are coming. All the big publishers are working with Apple to lock down subscription deals. In the meantime, there are still a ton of great magazines on iPad that you can get now by paying per issue.
It's annoying, but keep in mind that you'll be able to get a subscription for these iPad magazines soon. Plus print subscribers will likely get access for free.
We took a look at the best iPad magazines available right now. Check them out.

Click here to see the best iPad magazines >

http://www.businessinsider.com/best-ipad-magazines-2011-5

Business Insider reporting:
In our survey of iPad users, we asked which computing device is used primarily for "personal computing." Our readers say they spend the largest percent of their personal computing time with the iPad.
This makes sense, since the iPad is a very casual computer, designed for surfing the web, playing games and other personal activities.

http://www.businessinsider.com/chart-of-the-day-the-ipad-is-becoming-the-only-pc-that-matters-2011-5?utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Chart%20Of%20The%20Day&utm_campaign=SAI_COTD_051111

Why every child needs an iPad

 Cultofmac/Mike Egan:
Letting kids use or own iPads is controversial. Parents, teachers and others aren’t so sure about letting kids get sucked into yet another electronic diversion.
Everybody’s asking: Are iPads healthy for children?
I’m here to tell you: That’s the wrong question.
The right question is this: Is the iPad a healthy *replacement* for TV? And I believe the answer is a resounding yes.
Kids spend more time watching TV than in class (1,500 hours on TV per year vs. 900 hours in school). More than two-thirds of daycare centers let kids watch TV during day-care hours.
One-quarter of preschoolers, half of school age children and two-thirds of teenagers have TV sets in their bedrooms. Two thirds of American families watch TV while eating dinner.
The average American child watches 20,000 TV commercials per year. The number one category of product advertised on children’s TV shows is junk food.
...That’s why fearing the iPad is such a colossal error. The iPad isn’t a new problem. The iPad is a new solution to an old problem.By *replacing* TV time with iPad use, parents can dramatically improve the lives of their children.
From a parent’s perspective, the iPad is superior to a TV in every significant way:
* The iPad has far fewer, far less harmful ads than TV. It can even be rendered “commercial-free.” Imagine that.
* The iPad is interactive, for the most part, rather than passive. Instead of just staring motionless at TV, kids could be solving puzzles, actively playing games, typing, drawing and other activities.
* Parents can control iPad content. The App Store contains literally thousands of educational children’s books, games and other apps. By not sharing the iTunes password with children, parents can have total control over what’s on that iPad. By not connecting it to the Wi-Fi network, parents can easily prevent even Internet surfing.
* The iPad can be made age-appropriate.
* The iPad can be taken outside.
* The iPad can encourage the following of curiosity and discovery. By loading that sucker with a huge number of educational programs, kids can explore and search and discover what their interests really are, rather than being spoon-fed their interests by the commercial-driven TV industry.
* The iPad builds skills. By using an iPad, children can learn typing, multi-touch navigation, problem solving (with puzzles and games) and many other skills. Watching TV imparts zero valuable skills.
*
http://www.cultofmac.com/why-every-child-in-america-needs-an-ipad/93887

Time Inc. in iPad Deal With Apple

WSJ reporting:
Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.

Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.'s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their subscriber status.
http://online.wsj.com/article/SB10001424052748703703304576296980128055282.html

Royal wedding Times value added for iPad

Conde Nast Taps Brakes on Churning Out iPad Editions for All Its Magazines

Ad age reporting:
Conde Nast is tapping the brakes on its drive to deliver iPad editions of all its magazines, according to company employees, acknowledging that conditions aren't quite right yet to deliver the ideal app editions at the kind of scale that advertisers want. If publishers want to introduce new iPad editions right now, Conde wants them to be sure they're justified.
That hardly means Conde is done with the iPad. It remains committed to creating iPad editions for its titles, with an undisclosed one planned to arrive in May. And it has created many other kinds of iPad apps tied to its brands that don't attempt to deliver an entire print issue's experience.
But Conde Nast enthusiastically planned for the iPad even before the device was out, telling employees in February 2010 that it would introduce iPad editions of Wired, GQ, Vanity Fair, The New Yorker and Glamour. Since then Golf Digest, Self and Allure have followed.
Now, however, publishers and executives feel a lot less reason to add more titles without a particularly compelling business case.
"It's a shift," one Conde publisher said. "The official stance was we're going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down. In my opinion it makes Conde look smart because we have the ambition, but we're not rushing."
"They're not all doing all that well, so why rush to get them all on there?" the publisher added.
...Ad buyers point out that iPad editions across the publishing industry still lack both the scale that marketers want and the metrics to help gauge ad effectiveness. "As this platform is still in its infancy, it's important that we marketers and sellers continue to explore, experiment and innovate in delivering unique experiences to consumers from a content and creative perspective," said Robin Steinberg, exec VP-director of publisher investment and activation at MediaVest USA. "In addition, it's critical we are able to evaluate and measure these opportunities in order to create business models demonstrating best values."
http://adage.com/article/mediaworks/conde-nast-taps-brakes-churning-ipad-editions/227157

iPad apps not a good business for magazines

Magazine publishers are pouring money into apps, seduced by the notion that tablet computers can open a new avenue to make money from their content. But will they ever make it back? Certainly not in the near term and, perhaps, never.
There are only 8 million iPads in circulation (so far the only interactive tablet on the market) and the audience is currently too small to attract serious ad dollars.
David Link, a founder and creative director at apps developer The Wonderfactory, said magazines are spending as much as $500,000 in upfront costs and hiring three to five staffers—and in some cases up to 10 people—to provide ongoing design, ad sales and tech support. "I don't think most people expect to make much money for the first couple of years," Link said.
"The problem with apps is, not a ton of people are downloading them," said Martin Walker, a publishing industry consultant. "It's a very small business at the moment. Apple still owns it and they won't let you sell subs. You can't make money on something where you're selling a few thousand copies."

...On the revenue side, the money isn't exactly rolling in. Some advertisers were willing to pay to be part of the iPad's launch, but the initial buzz has long worn off, and now advertisers are paying little or nothing to have their ad appear on many magazine apps. At the high end is Condé Nast's Wired, with downloads averaging around 29,000 for the past four months, but other monthlies are selling just a few thousand per month. "These $30,000 sponsorships are not happening," said one media buyer, who asked not to be named. "Nobody's going to pay that because there's no audience."
Condé Nast said after this story went to press that its digital magazine apps business, including Wired, GQ and Vanity Fair’s apps, is profitable (it’s sold close to 500,000 apps across the company), although it declined to give details on its revenue or cost breakdown.
http://www.adweek.com/news/technology/unhealthy-app-etite-116681

Aftonbladet släpper nyhetsapp i morgon

Från Medievärlden

I morgon släpper Aftonbladet sin nyhetsapp för Ipad. Till att börja med kostar det inget att ta del av innehållet.

Som Medievärlden tidigare har berättat kommer den att ha samma struktur som Sportbladet. Basen blir papperstidningen som sedan byggs ut med rörligt material, bildspel, nyhetsflöde i realtid och möjligheter till läsarkommentarer.
Under ett par veckor kommer ett tiotal läsare att vara testpiloter. De ska tillsammans med redaktionen vara med och påverka den fortsatta utvecklingen av appen.
Appen ska finnas för nerladdning klockan 07.00 varje morgon.
Från början kommer det inte att kosta något att läsa Aftonbladets nyhetsapp.

http://www.medievarlden.se/nyheter/2011/04/aftonbladet-slapper-nyhetsapp-i-morgon

Aftonbladet and Expressen soon on Ipad

Mediavärlden berättar 22.3.2011:

Aftonbladets huvudtidning kommer för Ipad den här veckan. Och Expressen skruvar ordentligt på sin nyhets-app.

Expressens uppdaterade Ipad-tidning blir mer integrerad. Papperstidningen blir basen men till exempel kommer det överst på sidan att löpande rulla nyhetsrubriker och klickbara länkar till senaste nytt.
Den nya versionen kommer också att erbjuda innehållet sorterat på kategorier på ett nytt sätt för de som önskar. Det berättade editionschef Viveka Hansson-Holmén på TU:s Ipad-dag i Stockholm...
...

Aftonbladets huvudtidning kommer för Ipad den här veckan. Och Expressen skruvar ordentligt på sin nyhets-app.

Expressens uppdaterade Ipad-tidning blir mer integrerad. Papperstidningen blir basen men till exempel kommer det överst på sidan att löpande rulla nyhetsrubriker och klickbara länkar till senaste nytt.
Den nya versionen kommer också att erbjuda innehållet sorterat på kategorier på ett nytt sätt för de som önskar. Det berättade editionschef Viveka Hansson-Holmén på TU:s Ipad-dag i Stockholm.



http://www.medievarlden.se/nyheter/2011/03/aftonbladet-i-ipad-den-har-veckan
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