Why Brands Need a Digital Customer Experience Strategy To Stay Competitive

Mashable/Forrester reporting:
A few years ago, having a digital customer experience strategy meant having a website strategy. But in today’s reality, successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the entire customer journey. If you think customer experience is important, and digital channels are core to delivering those experiences, isn’t it time to make it a strategic priority?
A few years ago, having a digital customer experience strategy meant having a website strategy. But in today’s reality, successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the entire customer journey. If you think customer experience is important, and digital channels are core to delivering those experiences, isn’t it time to make it a strategic priority?
http://mashable.com/2011/06/09/digital-experience-strategy

Business Insider reporting:
In our survey of iPad users, we asked which computing device is used primarily for "personal computing." Our readers say they spend the largest percent of their personal computing time with the iPad.
This makes sense, since the iPad is a very casual computer, designed for surfing the web, playing games and other personal activities.

http://www.businessinsider.com/chart-of-the-day-the-ipad-is-becoming-the-only-pc-that-matters-2011-5?utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Chart%20Of%20The%20Day&utm_campaign=SAI_COTD_051111