Harsh truth for UK newspapers - there simply aren't anymore UK readers to pick up.
That's the picture painted by the latest NRS stats, which show that the total number of readers attracted by newspapers online and off is either static or declining slightly.
There's still the move from print to online, but as you can see from our analysis more readers of quality newspapers have made the jump than those who read popular newspapers such as the Sun.
This basically leaves publishers with two options - make more from your UK audience especially those moving across to the web, or look overseas for growth.
http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others
see full data at
http://www.nrs.co.uk/nrs-data-tables/
theThe explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
The explosion of online reading has given newspapers a new lease of life and global, instant reach. But new figures show that total UK newspaper brand readership is not growing and is even facing a small decline.
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
According to the latest NRD PADD figures, newspaper brands attracted fewer readers from the UK on daily, weekly and monthly measures in March 2013 than they did just six months earlier.
The total number of readers attaracted at least once a month across print and online was down from 74.5 million to 73.5 million between November 2012 and March 2013 (that figures includes readers of multiple brands).
But the overall trend is clear: the growth the news industry has enjoyed from digital has offset print declines but we right now we may be looking at an audience plateau:
And the problem isn't just one of age. Looking at weekly readership, the decline is happening among both over and under 35s.
- See more at: http://www.themediabriefing.com/article/weekly-newspaper-reading-is-in-decline-but-some-are-more-reliant-on-print-than-others#sthash.BgQdz8nT.dpuf
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