Danish TV audience measurements to include multimedia viewing

research. reporting:
The Danish National TV Steering Committee has said it will add measurement of TV viewing on PCs, smart phones and tablets to its existing Kantar-delivered television audience measurement (TAM) service next year.
The committee, which comprises DR, TV 2, Viasat, SBS TV, Discovery, Turner Broadcasting System and Viacom International Media Networks, will deploy Kantar Media’s VirtualMeter technology within panel households.
Mette Lehrmann, head of research at TV 2 and chairman of the TAM steering committee, said: “As broadcasters we wanted to ensure that the industry continues to receive audience figures of the highest quality capturing viewing habits of the Danish population. This enhanced service will measure TV content on PCs, smart phones and tablets, ensuring audience measurement in Denmark is fit for the future.”
http://www.research-live.com/news/by-region/danish-tv-audience-measurements-to-include-multimedia-viewing/4008451.article