The rich are just like the rest of us—they're spending more and more
time glued to their screens, according to Ipsos Media CT's 2012
Mendelsohn Affluent Survey. Affluents' time online rose 14 percent in
2012 from 2011, as people spent more time doing things like social
networking, shopping, using apps and playing games. The rich still do
most of their communicating in person—averaging 13.6 hours per week—but
that's declining as their use of electronic platforms becomes more
widespread and time-consuming. Sixty-three percent of affluents connect
on Facebook in a typical week, averaging 4.7 hours for the period.
Twelve percent are on Twitter, averaging 6.8 hours, and 18 percent use
LinkedIn, averaging 1.4 hours.
http://www.adweek.com/news/technology/data-points-rich-media-144083
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