Gannett announces rise in circulation revenue, driven by paywalls

Poynter reporting:
Net operating revenues from print circulation were up 5.6 percent in the third quarter of 2012 over the same period the year before, Gannett announced Monday morning. Seventy-one of Gannett’s newspapers now have a paywall. The gains nearly offset the decline in print advertising, which was down 6.6 percent. Digital advertising was up 4.7 percent, “due primarily to revenue growth at CareerBuilder,” the earnings report says.
Digital “now represents more than 25 percent of total revenues,” CEO Gracia Martore said in a statement accompanying the earnings release. At USA Today, digital revenue was up 69.7 percent; and unique visitors to USA Today’s mobile sites were up 79 percent in September. Overall, net operating revenues from publishing were down 3 percent.

“The impact of the all access content subscription model as well as an increase in digital advertising and marketing solutions resulted in a 64.6 percent increase in digital publishing revenues,” the company’s release says. “Digital revenues at our local domestic publishing operations were 76.0 percent higher due primarily to the all access content subscription model.”
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