Poynter reporting:
It’s all about touch.People were either intimately involved with the iPad screen while reading during our recent eyetracking study — keeping nearly constant contact while touching, tapping, pinching and swiping to adjust their view — or they carefully arranged a full screen of text before physically detaching as they sat back to read.
This intimate or detached touching behavior was one of the most intriguing findings in Poynter’s new research on tablet storytelling. It’s one of many that can help us define how people want their news.
“Intimate” readers were highly focused. They tended to read one or two lines of text, then make subtle, frequent swipes to move a few lines of text into their field of vision like a teleprompter. This was like a pacing tool that helped them to keep their place in the text. Intimate readers made up a majority of the study, at 61 percent.
Using
eyetracking gear, observation and exit interviews, Poynter looked
closely as 36 people interacted with real news stories on an iPad. We
closely analyzed their reading patterns after they looked at one of
three prototypes created for the project. So that we might look for clear differences, we recruited people in two, distinct age sets: 18-28 year-olds — a group we have been calling “digital natives” because they are among the first adults who don’t have strong recollection of life before digital – and 45-55 year-olds, or “printnets” referring to one foot in the print world, one foot in the “’Net” world.
Each of the three prototypes created for the study featured the same 20 stories but had different designs for the front page or entryway. One had a “traditional” look and feel, similar to an online newspaper. It had a dominant photograph, a lead headline and headlines for each of the 20 stories in the publication.
http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/191875/new-poynter-eyetrack-research-reveals-how-people-read-news-on-tablets/
No comments:
Post a Comment