Moms more likely to own smartphones, tablets compared to general consumers
According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward 'Mobile First',” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.
Moms are on the leading edge of a behavioral shift that has marketers and social networks scrambling. They may soon become the first demographic group who will use the mobile phone or tablet more often than the computer to access social networks.
The change is happening due to a number of factors. Moms are highly likely to own one of these mobile devices. February data from Arbitron and Edison Research found that 61% of total US moms surveyed owned a smartphone in 2012, ahead of the 44% of total consumers who owned one.
Read more at http://www.emarketer.com/Article.aspx?R=1009417&ecid=a6506033675d47f881651943c21c5ed4#KOWOJuEIjTg4YBQr.99
No comments:
Post a Comment