Huff Post reporting:
"There are a lot of niches in a newspaper, and everyone of these is going to be a niche online."
John Rebchook, author, reporter and publisher of the Colorado
real-estate blog, Inside Real Estate News, took two years to prove that
the niche he had developed as a reporter for the Rocky Mountain News
could be replicated as a sustainable business online, and that the
business could replace his old newspaper salary.
Rebchook expects to reach that mark this year after a struggle not
only to craft an attractive online presence for his work, but also to
carry his audience from the Rocky, which closed in February 2009, to the
blog which he launched in July that same year.
Rebchook's blog represents the future of journalism in the 21st
century. Out of the creative destruction of the newspaper industry,
which is still struggling to find business models that work, comes
individual journalists who turn their own work into a product sold
through the new small businesses they create to replace their collapsed
careers.
Small, online-only media start ups will not pull down the huge
numbers that major media organizations consider necessary to sustain
themselves -- usually measured in monthly unique visits to a website,
with large organizations tallying those in the millions of visits per
month. But small online businesses can pull down unique visits numbered
in the thousands, and Rebchook has proven those numbers can sustain his
small company.
http://www.huffingtonpost.com/robert-schwab/the-future-of-journalism-_b_1690492.html
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