The digital paywall The New York Times put into effect in March 2011 continues to gain traction. Approximately
532,000
509,000 people now subscribe, up 13% from the paywall’s one-year anniversary in mid-March, according to The New York Times Company’s second quarter earnings report, released Thursday.
The company contributes the uptick in circulation primarily to the latest tightening of its paywall. Non-subscribers can now only read 10 articles per month; during the first year, they were able to read 20 per month. Digital subscriptions cost between $15 and $35 per month.
The paywall’s growth, along with an increase in home-delivery and weekday single-copy prices, led to an 8% increase in circulation revenues for the quarter, which offset a continued decline in both print (-8%) and digital (-4%) advertising. The ad declines were led by declines in display and cost-per-click advertising at the About Group, which produces an ever-expanding catalog of guides on topics ranging from lawn care to magic tricks. Overall revenue growth was about 1% year-over-year.
http://mashable.com/2012/07/26/new-york-times-paywall-has-more-than-half-a-million-subscribers/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=c27f954a53-_nb_DB_07-27-2012&utm_medium=email
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