Street Fight reporting:
One of the hardest parts about launching a hyperlocal publication
is attracting a solid base of regular readers. Local print publications
can drop their papers off at subscribers’ doorsteps each morning, but
most online publishers rely on readers to point-and-click their way to
their websites each day.
Email marketing platforms are an
excellent solution for busy publishers looking to turn occasional
readers into devoted fans. By sending out email newsletters with links
to the most important stories of the day, hyperlocal publishers can help
their content go viral and build a loyal readership with low
acquisition costs.
Here are six email marketing platforms
with built-in tools to help online publishers automate the process of
creating and publishing daily email newsletters, as well as other
important marketing materials.
http://streetfightmag.com/2012/07/03/6-email-marketing-tools-for-hyperlocal-publishers/
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