Inside Forbes: The 9 Realities of Building a Sustainable Model for Journalism

Forbes reporting:
...Still, FORBES and the entire media industry face daunting challenges. Digital publishing is perhaps the most disruptive force the media has ever encountered. Anyone can publish anywhere, anytime and attract an audience. Questions loom about the future of print in a tablet world. As downward pressure on CPMs indicate, new kinds of digital ad products are required. Journalists must learn entirely new skills or risk being run over by a competitive force of native digital content creators. News organizations need to develop new labor models (our contributor network is one) that can produce quality content efficiently. Most scary of all, news stalwarts must recognize that brands are publishers, too, and they want the media to provide new solutions for them to reach their customers.
So, what are the requirements for a sustainable model for journalism? Here are my nine:
1. Quality: In the bruising online world, timeliness, accuracy, constant updating, knowledge, relevance and conciseness must be combined with extreme openness. There’s a certain amount of untidiness and confusion to the digital experience, and that’s okay. In the lean-back print universe, craftsmanship, finesse and perfection must prevail. The discipline of print-reporting cycles can be combined with digital audience data to produce highly effective long-form content across all platforms.
2. Authenticity: For the last 50 years, journalistic command-and-control resulted in homogenized products. Today’s sophisticated niche audiences require the expertise and passion of individual voices.
3. Quantity: Voracious news consumers demand slivers of news and information 24 hours a day. Scalable content-creation networks and open-source publishing tools that have been highly customized can drive the timely output of quality content.
4. Accountability: Journalists must “transact,” or engage one-on-one...
http://www.forbes.com/sites/lewisdvorkin/2012/04/30/inside-forbes-the-9-realities-of-building-a-sustainable-model-for-journalism/