paidcontent reporting:
By now, the world was supposed to have emerged from the worst of the
global economic storm that dampened advertising dollars through 2008 and
2010. But lingering European concerns suggest the ad dip is back,
according to several company earnings disclosures this week.
As it returns, some publishers are congratulating themselves on
having erected their flood defences – building digital products that
consumers, rather than advertisers, pay for. But others are riding an
advertising wave that’s still growing, pushing them to shores of
sustainability they are convinced are becoming visible.
Financial Times
FT Group reported for the last half-year: “Our advertising revenues
declined, as expected, with growth online and in luxury and personal
finance more than offset by declines in trade and recruitment. Advertising demand remains volatile and visibility poor.”
But, just as FT.com MD Rob Grimshaw forecast to paidContent in May, FT digital subscriptions have now surpassed print circulation for the first time,
after growing 31 percent from last year to over 300,000. That gives the
publisher, which has long committed to reducing its advertising
reliance, welcome shelter.
http://paidcontent.org/2012/07/27/in-new-downturn-subscription-salvation-for-some-ad-gold-rush-for-others/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=5d9c3f36e4-_nb_DB_07-30-2012&utm_medium=email
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