Tuesday, July 10, 2012

The iPad becomes the evening newspaper

Romanesko reporting: he iPad and other tablets may prompt newspapers to start changing when they update content, reports Roger Fidler, program director of digital publishing at Reynolds Journalism Institute. Here’s why: His study found that tablet owners tend to use their devices more frequently at home after 5:00 p.m.
Fidler — the man who predicted an iPad-like device in 1994 — also found:
* Compared to a printed newspaper, 60% of large media tablet users and 50% of smartphone owners consider their experience consuming news on their mobile device to be better.
* Compared to watching news on TV, 63% of large media tablet owners and 46% of smartphone users favored watching on their mobile devices.
* Compared to listening to news on the radio, 73% of large media tablets said their experience was better, 59% of smartphone users favored their phone.
http://jimromenesko.com/2012/07/09/the-ipad-becomes-the-evening-newspaper/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=dcdfe6399e-_nb_DB_07-10-2012&utm_medium=email

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