Newsosaur reporting:
...If
publishers intend to make good on their long-stated pledge to pivot from
print to digital products, it is important for them to understand the
profound difference between the consumers they have vs. the consumers
they wish they had. That’s what we’ll do in a moment. First, a few
facts:
∷ Print newspaper readership ranged from 16% of forty-somethings to only 6% of those in their twenties, according to a survey released
last year by the Pew Research Center. By contrast, Pew found that 30%
of Americans aged 50-64 and 48% of those over the age of 65 had read a
newspaper on the prior day.
∷ The
repudiation of the print delivery system by young people is probably the
single greatest factor in the sharp decline Pew detected in newspaper
readership in the last decade. Pew found that only 29% of the American
population read a newspaper in 2012, as compared with 56% in 1991 – the
first time researchers asked the question.
http://newsosaur.blogspot.fi/2013/02/why-digital-natives-dont-like-newspapers.html
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