Marketing Daily reporting:
In its ongoing efforts to create engaging original content online for
the 50-plus audience, AARP is launching a series on YouTube called
“Movies for
Grownups.”
The series is an expansion of the TV show, which is already currently on RLTV. Viewers can subscribe to the “Movies
for Grownups” YouTube series for free.
The series features the program’s founder and AARP’s film expert, Bill Newcott. During each weekly episode, Newcott will discuss
what’s new in theaters and on Video on Demand (VOD) home entertainment releases.
“Movies
for Grownups has gained immense popularity over the years and has grown
from a
magazine feature into a multiplatform offering, reaching people through
radio, TV, online and beyond,” said Larry Gannon, AARP vice president of
TV and radio programming in a release. “The
Movies for Grownups YouTube channel will serve as a beacon for the film
world on providing insight into the latest releases that matter most to
the grownup audience.”
The 12-year-old
program has showcased films that appeal to an older audience, beginning with articles in “AARP The Magazine.” It has grown each year with film reviews and blogs on www.aarp.org, an award-winning radio show and its annual Movies for Grownups Awards gala in Hollywood.
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