5 Really Creative Banner Ads

Digiday reporting:
The 18-year-old banner ad unit isn’t getting much slack by today’s social media-driven, content-obsessed marketers.
There are some who want to throw in the towel. The unit is now traded like porkbellies by machines and seems destined for use by direct marketers singularly focused on cost per acquisition and dismissive of brand goals. Creatives aren’t enamored with the units, for the most part. The Barbarian Group CEO Benjamin Palmer was asked at last week’s Digiday Agency Summit whether he’s betting on banners. His response: “Eh.”
And yet not all banners are awful punch-the-monkey executions. Some, in fact, are very creative.
“All this shit about advertising not working anymore is a load of crap,” said Adam Kleinberg, CEO of Traction. “It does work. Investing in great creative in the right places when your objectives are more brand building than direct response is worth it and makes more of an impact. People do see ads, and they are interacting with them, and they are impacted by them when they’re done right.”
Digiday reached out to five creatives at agencies to develop a list of recent banner ad campaigns that have really stood out and have raised the creative bar.
Coca-Cola banner for Project Re:Brief
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