“Post Classic”: The Washington Post integrates its print edition into a new iPad app

Nieman Journalism Lab:
What if you had an old-school newspaper newsroom where the digital producers were at the core of the operation, and the task of putting together the print newspaper was the side job?
The Washington Post’s Cory Haik, executive producer for digital news, says that’s “exactly what we are trying to do,” with the new iPad app the paper launched Monday as a step in that “one web” direction. (Disclosure: I freelance regularly for the Post.)
But the Post is also trying to find ways to bring along less digitally oriented readers. The new app includes a print replica edition — so you can still read the daily paper in its entirety from A1 to the back page — but with the display of each story still optimized for the tablet, rather than frozen in awkwardly static PDFs or in ungainly digital presentations. (The replica includes puzzles, comics, and Sunday magazine, plus a 14-day archive so you can dig back into recently published material.) Plenty of newspapers offer a replica edition for the iPad, but most are separate from their “traditional” iPad apps. (Can we say “traditional iPad app” yet?)
“The app features the new ‘Post Classic,’ which yes, is an entire replica of the broadsheet newspaper,” Haik told me in an email. “This was something users had been asking for since our first version of the iPad. They wanted the complete Washington Post. The mobile teams worked hard to create something that delivered across the board. It’s more than a PDF reader — we thought a lot about the UX and flow from the ‘Post Classic’ version into our iPad reading experience.”
http://www.niemanlab.org/2013/03/post-classic-the-washington-post-integrates-its-print-edition-into-a-new-ipad-app/