The Daily Briefing reporting:
For much of the newspaper industry, the debate around paywalls has moved
from an if to a how. But digital distribution offers a far broader
range of levers and tactics for persuading users to pay than did print.
These different approaches are coalescing around themes - a set of
tactics publishers are employing and combining to persuade readers to
cough up for online access.
http://www.themediabriefing.com/article/2013-03-26/paywall-approaches-gated-access
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