Pew reporting:
The disaster in Japan was hardly a unique case. Worldwide YouTube is
becoming a major platform for viewing news. In 2011 and early 2012, the
most searched term of the month on YouTube was a news related event five
out of 15 months, according to the company's internal data.
What is the nature of news on YouTube? What types of events "go viral"
and attract the most viewers? How does this agenda differ from that of
the traditional news media? Do the most popular videos on YouTube tend
to be videos produced by professional news organizations, by citizens or
by political interest groups or governments? How long does people's
attention seem to last?
The Pew Research Center's Project for Excellence in Journalism examined
15 months' worth of the most popular news videos on the site (January
2011 to March 2012)[2]-some 260 different videos in all-by identifying and tracking the five most-viewed videos each week located in the "news & politics"
channel of YouTube, analyzing the nature of the video, the topics that
were viewed most often, who produced them and who posted them.[3]
The data reveal that a complex, symbiotic relationship has developed
between citizens and news organizations on YouTube, a relationship that
comes close to the continuous journalistic "dialogue" many observers
predicted would become the new journalism online. Citizens are creating
their own videos about news and posting them. They are also actively
sharing news videos produced by journalism professionals. And news
organizations are taking advantage of citizen content and incorporating
it into their journalism. Consumers, in turn, seem to be embracing the
interplay in what they watch and share, creating a new kind of
television news.
http://www.pbs.org/newshour/bb/media/july-dec12/pewyoutube_07-16.html
No comments:
Post a Comment