Tuesday, August 28, 2012

The fall of Angry Birds

Last year I held a special webinar with an in-depth analysis of Angry Birds VS Tap Pet Hotel and how premium .99 games were going to be overtaken by free to play games.  That sounds obvious now, but remember, this was 12 months ago and at the time I held the webinar Tap Pet Hotel was only a few months old.  Many people on the webinar didn’t really know how social games worked.
So far the the app store has gone through two phases.  The second phase completely took over about 6 months ago.
Phase 1 of app store monetization was Premium games (.99 titles)
Phase 2 is “Free to play” and it’s RULING the app store.

Phase 2 of the App Store:  The fall of angry birds

Angry Birds currently doesn’t have ANY of it’s games in the top 50 grossing iPhone charts.  The closest is the original title at #52:
http://www.treysmithblog.com/the-fall-of-angry-birds/


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