BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing

paidcontent reporting: The BBC’s celebrated ‘four-screen’ London 2012 output has revealed a late-night iPad fetish and new high water marks for live video and mobile content consumption. ‘This has really been the multi-platform Games,’ the corporation says.
...An average 9.5 million global daily uniques to the BBC Sport website is almost a quarter higher than the previous record level.

• Video requests were doubled from those seen during any previous event (106 million) – higher than the 2008 games (32 milion) and 2010 World Cup (38 million).
• A third of web visits came from mobile. But only a tenth of video requests were mobile.
• Most interestingly, the majority of video requests (62 million) were for live streams. Only eight million were for on-demand live streams, 35 million were for short-form clips.
• The BBC, which adapts streaming quality to viewers’ bandwidth, says the average bitrate was “the highest the BBC has ever delivered online” at 1Mbps.
• ...Hourly viewership by platform shows how most usage came from office computers at lunchtime. The newest phenomenon, albeit in line with previously-issued BBC data, is that, despite being a relatively new form factor, tablets accounted for more viewing than any other online medium late at night, as people swiped their iPads whilst watching TV from their sofas and whilst heading to bed.  
• http://paidcontent.org/2012/08/13/bbcs-multi-platform-games-reveals-new-appetite-for-live-video-mobile-browsing/