journalism.co.uk reporting:
Would you pay to read your local newspaper online?
An increasing number of Norwegian locals are gambling the answer to that question is yes.
Try reading a small local newspaper such as Hallingdölen , or a regional such Faedrelandsvennen,
online and you will hit the paywall for most articles, save those on
major news events, the traffic or those originating from newswires. At
Norwegian local Möre-Nytt you have to pay if you want to read more than five articles.
Other local newspapers, such as several of those owned by Edda Media, a
group in the process of being acquired by A-pressen from Mecom, are
introducing so-called "plus models", where readers have to pay to access
the "plus" area, which typically offers more features and in-depth
articles, of the paper’s digital offering.
This is a model which Schibsted-owned tabloid Aftonbladet has been very
successful with in Sweden. Aftonbladet however, is a national which
boasts around 2.5 million readers on average each day. How come local
newspapers have the audacity to attempt introducing a model pioneered by
a market leader?...
In Denmark, it is the nationals who currently are leading the charge to
introduce new payment models. Politiken.dk, has announced it will
introduce a "soft" paywall, inspired by The New York Times, towards the
end of this year.
Another Danish national, Jyllands-Posten (JP.dk) has said it is looking
to introduce a payment model inspired by Le Monde’s more "plus-like"
model where a lot of content is available for free online, but readers
have to pay to access certain unique content.
Mecom-owned Berlingske, who owns national newspaper Berlingske Tidende,
has experimented with various forms of user payment, and its national is
also expected to launch a new digital payment model online this year.
"Newspapers in general have a weak position in Denmark", said Henrik Schultz, a Danish media analyst at Sparebanken1 Markets.
http://www.journalism.co.uk/news/scandinavian-media-hit-by-pay-wall-craze/s2/a549824/
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