Connected TV Ads Most Common Before and During Programs Read more at http://www.emarketer.com/Article.aspx?R=1009302&ecid=a6506033675d47f881651943c21c5ed4#6mTmEXyU8VfcUtzM.99

eMarketer reporting:
Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have at least one TV set connected to the internet, up from 30% in 2011.
Earlier findings showed advertisers somewhat reluctant to test the connected TV waters, even though about a third of viewers interacted with connected TV video ads—a higher engagement rate than most desktop and mobile video ad benchmarks.
A December 2011 study from research firm Frank N. Magid Associates and video ad network Tremor Video showed the greatest number of US connected TV viewers visited websites that mentioned the ad or considered purchasing a product or service post-exposure.
Research results from Frank N. Magid Associates and video ad network YuMe were similar: 30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase. Other popular actions included searching for more information both in-store and online (26%), “liking” or following a product or brand (25%) and clicking directly on the ad to learn more (23%).

Read more at http://www.emarketer.com/Article.aspx?R=1009302&ecid=a6506033675d47f881651943c21c5ed4#6mTmEXyU8VfcUtzM.99