More Than Half of U.S. Children Now Reading Ebooks: 54% Are Ebook Readers, New Study Finds
January 16, 2013 – NEW YORK – Some 54% of kids are reading ebooks,
more than double the number of U.S. adults, a new study finds. Digital
Book World, a division of F+W Media, Inc., today released its study THE
ABC’S OF KIDS & EBOOKS: Understanding the e-reading habits of
children aged 2-13 created in partnership with PlayScience, a children’s
digital research firm. The report marks the first of three timed
surveys to be released by the partners aimed to measure the growth of
children’s digital reading habits in 2012-2013.
The
survey of nearly 1,300 parents with kids aged 2-13 is available for
sale beginning today at store.digitalbookworld.com. The report delves
into how parents and children make e-reading/ebook buying decisions,
what access to technology is available, what devices they intended to
buy over the holiday season, how much they spend on digital content, and
much more. The report is available for purchase, here: http://store.digitalbookworld.com/abcs-of-kids-and-ebooks
“Books
have always been an important part of childhood, and the rapid adoption
of mobile devices by families with children is bringing new life to the
reading experience. This study looks at the dynamics of kids, parents,
technology, and ebooks to understand how reading is changing for this
generation,” said Dr. J. Alison Bryant, Ph.D., president of PlayScience,
a New York-based children’s entertainment and education research
company.
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