BusinessInsider reporting:
According to
eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.
Where is this consumer attention being focused?
The biggest beneficiaries have been mobile apps.
Time spent on apps dwarfs time spent on the mobile Web, and smartphone owners now spend
127 minutes per day in mobile apps.
Mobile gaming has become a juggernaut: Mobile games are the biggest time bucket of the mobile app era. According to Flurry, games account for 43% of the time spent on mobile apps on iOS and Android. Not surprisingly, games, which are usually monetized through in-app purchases, are also the biggest app money-makers. According to a BII analysis of Apple's App Store, games accounted for 70% of the top-grossing apps in the store.
Social and mobile usage and monetization is exploding: Social networking is the second most popular mobile app category, accounting for 26% of time spent in apps. The
percentage of all U.S. mobile users that accessed a social network on
their phone rose from 14% in September 2009 to 39% in November,
according to comScore. The growth of mobile social underscores that companies like Twitter and Facebook are now essentially mobile businesses. Mobile is not a superfluous sideshow, but central to these companies' businesses.
Weather, video, email, and search are all increasingly popular mobile activities: As
of September, comScore reported 46% of U.S. mobile subscribers have
accessed email on their phone, 40% checked the weather, 36% used a
search engine, and 31% looked at maps. Mobile
video is the third most popular smartphone activity in the U.S., with
two-thirds of smartphone owners watching at least an hour of video
weekly, according to a study released in December by the IAB
No comments:
Post a Comment