Many libraries are investing in a digital infrastructure to allow patrons to borrow ebooks on their phones, tablets, and e-readers. Overdrive currently is the largest company that facilitates the entire lending process and many libraries are suffering from poor visibility to their visitors. Libraries traditionally spend $10,000 or more in setting up their digital ecosystem and trained staff on how to assist customers. The big issue is how do libraries promote the fact they have ebooks and what measures can they take to ensure public awareness?
Recently, staff members at Sacramento Public Library came up with a clever way to connect its physical and digital collections: they place “Now in eBook Format!” stickers on the covers of corresponding titles in the physical collection. These stickers were printed in bulk and direct customers to the library’s website where people can sign up to borrow books online. It promotes the ebook service, without having to spend more money in marketing materials.
Another great way to promote a library’s ebook collection is to develop shelf cards. These can be inserted into the books themselves or placed underneath them. This gives patrons a picture of the cover art and name of the book, as well as a web-link to the book entry in the library’s computer system.
http://goodereader.com/blog/e-book-news/how-to-make-library-ebooks-more-visible/
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