Business Insider reporting:
SINGAPORE/HONG KONG (Reuters)
- Call it phablet, phonelet, tweener or super smartphone, but the
clunky mobile phone - closer in size to a tablet than the smartphone of a
couple of years back - is here to stay.
A surprise hit of 2012, it is drawing in more users, more handset makers and is shaping the way we consume content.
"We expect 2013 to be the Year of the Phablet," said Neil Mawston,
UK-based executive director of Strategy Analytics' global wireless
practice.
While Samsung
Electronics Co Ltd has blazed a trail with its once-mocked Galaxy Note
devices, now other manufacturers are scurrying to catch up.
At this week's Consumer Electronics Show in Las Vegas, Chinese
telecommunications giants ZTE Corp and Huawei Technologies Co Ltd will
launch their own.
ZTE, which collaborated with Italy's designer Stefano Giovannoni for
the Nubia phablet, is scheduled to launch its 5-inch Grand S, while
Huawei brings out the Ascend Mate, sporting a whopping 6.1-inch screen,
making it only slightly smaller than Amazon's Kindle Fire tablet.
"Users have realized that a nearly 5-inch screen smartphone isn't
such a cumbersome device," said Joshua Flood, senior analyst at ABI
Research in Britain.
Driving the phablet's shift to the mainstream is a confluence of
trends. Users prefer larger screens because they are consuming more
visual content on mobile devices than before, and using them less for
voice calls - the phablet's weak spot.
And as WiFi-only tablets become more popular, so has interest among
commuters in devices that combine the best of both, while on the move.
According to the latest Ericsson Mobility Report, the monthly data traffic for every smartphone will rise fourfold between now and 2018 to 1,900 megabytes
Read more: http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1#ixzz2HOwMMw00
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