adweek reporting:
Making predictions in digital media can be a dangerous game. Conjecture
such as "2006 is going to be the year of mobile" come to mind. How many
of us this time last year even knew what Pinterest was, let alone
predicted its popularity explosion? With that being said, Adweek is
attempting to make some educated guesses about where this industry might
be headed. Here are eight trends to watch for as 2013 unfolds:
Amazon Gets Serious
Amazon has cornered the e-commerce market, so like Bo Jackson,
it's been on the hunt for hobbies it can be really good at: a cloud
computing platform, a streaming video service, an app store, a tablet,
an advertising platform. With all those pieces in place, expect Amazon to begin to tie them together in 2013. The crown jewel is Amazon Web Services, which would allow the company to pipe content and ads to just about any digital platform, including connected TVs.
Ad Tech Shakeout?...
http://www.adweek.com/news/technology/eight-digital-trends-watch-2013-146070
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