Why the outlook for tablet magazines is getting better

TabTimes reporting:

Tablet readers will pay for content

Adobe’s study further details that readers are increasingly prepared to spend money on these tablet magazines.
When looking at the consumer’s willingness to pay for digital content, Adobe found that this stood at 65% of consumers in February last year before rising to an “all-time high” of 80% figure a year later.
“It is also interesting to compare subscriptions against single issues,” said Schambers-Lenox. “A year ago, that ratio was at 2:1 but now it closer to 3:1. People are definitely seeing value in digital magazines and want to have a long-term relationship with publishers.”
Adobe’s research found that total digital readership has grown an average of 30% across all publishers in the last year, with some publishers seeing that figure rise as high as 150%.
“We think that tablets are driving this growth. The iPad mini came in the fall and that’s definitely driving a huge number of readers, but there’s also a bit of movement around Kindle Fire and the Nexus 7.”

PDF rendering is a thing of the past

Some publishers are having more success with tablet publishing than others; case in point, the BBC's car magazine Top Gear.
Just three months ago, the magazine was reliant on using PDF replicas for its tablet magazine, something Hearst and others have previously admitted to using, but it has since moved to using Adobe’s DPS.
The results have been staggering. Adobe says that total tablet magazine downloads have since risen 48% with paid-downloads and single-issue sales up by 62% and 79%, respectively. Ad revenue has also increased by an impressive 200%, while the reader time-per issue has quadrupled from 10-12 minutes to 40 minutes.
http://tabtimes.com/feature/media/2013/05/06/why-outlook-tablet-magazines-getting-better