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However, studies show that several emerging shifts—from print and broadcast television to digital news, from computers to mobile devices, and from homepage browsing to social-media filtration—are all widespread among millennials.
How does it change the value of journalism to strip away the context that a credible publication provides? A reader who comes through a social-media side door is given no sense of a story’s relative importance. A blog post on the latest fad diet that would never have made it onto the front page, or even into print at all, can go viral and attract far more readers than the latest news from Syria. Readers who no longer page through a newspaper or sit through the evening news are bound to miss some information they might not click on but could benefit from knowing nonetheless.
To get a sense of these evolving patterns of news consumption, and their implications, I interviewed some two dozen young journalists (mostly editors of new digital publications), as well as social-media directors, digital-media executives, academics, and researchers.
I found four overlapping, and mutually reinforcing, trends:
- Proliferation of news sources, formats, and new technologies for media consumption
- Participation by consumers in the dissemination and creation of news, through social-media sharing, commenting, blogging, and the posting online of photos, audio, and video
- Personalization of one’s streams of news via email, mobile apps, and social media
- Source promiscuity Rather than having strong relationships with a handful of media brands, young people graze among a vast array of news outlets.
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