INMA reporting:
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As Earl Wilkinson, executive director and CEO of INMA, put it in his closing presentation of the 2013 World Congress: “The mood of the news industry is different than four years ago, when media leaders felt desperate and ready to hit rock bottom. Today, they’re anxious and hungry.”
This was manifest by a breeze of fresh air and opportunity from the North, when Anna Rastner, editor of digital content at Expressen in Sweden, and Espen Egil Hansen, executive editor of Verdens Gang (VG) in Norway, took the stage.
The two major Scandinavian dailies each presented a strong case of how video is being integrated as a core element of their news organisations. Rightfully so.
Video — online and mobile — is growing exponentially. In 2011, video exceeded half (51%) of the global consumer Internet traffic for the first time. Just one year later, by the end of 2012, mobile video reached 51% of mobile traffic.
You could say that it took roughly 15 years (from the mid-’90s) for online video to become the major part of Internet traffic. Whereas it took a mere five years A.i. (Anno iPhone) for mobile video to exceed 50%.
By 2017, two-thirds of mobile data traffic will be video, a 16-fold increase between 2012 and 2017. In a couple of years, 1.2 million minutes of video content will cross the network — every second!
“We come from a tradition where we write articles, but this is changing now,” Espen Egil Hansen said.
He stressed the importance of using video to develop stronger storytelling. “Text and video, together, is more effective than text or video,” he concluded.
Anna Rastner, during her presentation, advocated to go all out: “Train all your newspaper reporters and photographers to do video,” she said...
http://www.inma.org/blogs/mobile-tablets/post.cfm/news-industry-revolution-must-begin-with-evolution?utm_source=newsletter&utm_medium=email&utm_campaign=nonmember
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As Earl Wilkinson, executive director and CEO of INMA, put it in his closing presentation of the 2013 World Congress: “The mood of the news industry is different than four years ago, when media leaders felt desperate and ready to hit rock bottom. Today, they’re anxious and hungry.”
This was manifest by a breeze of fresh air and opportunity from the North, when Anna Rastner, editor of digital content at Expressen in Sweden, and Espen Egil Hansen, executive editor of Verdens Gang (VG) in Norway, took the stage.
The two major Scandinavian dailies each presented a strong case of how video is being integrated as a core element of their news organisations. Rightfully so.
Video — online and mobile — is growing exponentially. In 2011, video exceeded half (51%) of the global consumer Internet traffic for the first time. Just one year later, by the end of 2012, mobile video reached 51% of mobile traffic.
You could say that it took roughly 15 years (from the mid-’90s) for online video to become the major part of Internet traffic. Whereas it took a mere five years A.i. (Anno iPhone) for mobile video to exceed 50%.
By 2017, two-thirds of mobile data traffic will be video, a 16-fold increase between 2012 and 2017. In a couple of years, 1.2 million minutes of video content will cross the network — every second!
“We come from a tradition where we write articles, but this is changing now,” Espen Egil Hansen said.
He stressed the importance of using video to develop stronger storytelling. “Text and video, together, is more effective than text or video,” he concluded.
Anna Rastner, during her presentation, advocated to go all out: “Train all your newspaper reporters and photographers to do video,” she said...
http://www.inma.org/blogs/mobile-tablets/post.cfm/news-industry-revolution-must-begin-with-evolution?utm_source=newsletter&utm_medium=email&utm_campaign=nonmember
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