Marketers are backing up the excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they were increasing their investments in mobile—the highest percentage of marketers upping investments in any channel studied. Only 10% planned to decrease mobile spend.
And marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.
Video rounded out the top three channels with the greatest number of marketers increasing spend. Two out five marketers were upping their investment in video.
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Does this suggest that it is still better to invest in social media and in mobile? Thanks anyway for sharing this information. The data shared is really interesting.
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