Nieman Journalism Lab reporting:
Have you ever tried tweeting at a major news organization? How often
have they responded or retweeted? Probably not often — and that
corresponds to the findings offered by a GW/Pew study
of 13 major news organizations which found “limited use of the
institution’s public Twitter identity, one that generally takes less
advantage of the interactive and reportorial nature of the Twitter.”
So when I went to The Miami Herald as part of a much larger project
looking at newsrooms and news buildings, I was pleasantly surprised to
find it, like some other newspapers, has actual people manning Twitter —
breaking news “by hand,” interacting with readers, and having a genuine
public conversation over the main @miamiherald
Twitter account, with its 98,000 followers. (Aside from Twitter, The
Miami Herald is making ample use of its Facebook account, posting new
stories once an hour and relying on feedback from the 46,000-plus
audience for stories and tips — and as an extension of the Public Insight Network pioneered by American Public Radio.)
In Miami, Twitter takes on two distinct modes during the day — in the
morning as headline service and in the afternoon as conversation. “In
the morning, we try to get the audience between 6 and 8 a.m. on Twitter
and on the website,” says continuous news editor/day editor Jeff
Kleinman, who says he wakes up at 4:30 to begin monitoring the news.
Kleinman uses Twitter to break news — whether or not it’s on the
paper’s website. “We want to be first,” he noted, as he quickly dashed
off a tweet about a boat fire in front of me. More often then not,
though, there will be a link to a short two-paragraph story begun on the
website. But not always...
http://www.niemanlab.org/2013/05/at-the-miami-herald-tweetings-about-breaking-news-in-the-a-m-and-conversation-in-the-p-m/
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