TabTimes reporting:
A lively, free-spirited discussion on the future of tablets by a trio
of well-known Silicon Valley analysts wrapped up the first TabTimes Tablet Strategy West conference this week.
Tech blog superstar Robert Scoble moderated the discussion and
contributed plenty of his own ideas including the notion that
“predictive technology” like Google Now is filtering out to our devices.
He said, for example, that sports arenas and stadiums are starting to
design services for customers at the events who bring their devices
(smartphones and tablets) with them such as exclusive video views of the
game action.
“Now that they know people will bring their devices to the game,
they want to figure out 'how do you get a beer to that person'?” said
Scoble, the Startup Liaison Officer at Rackspace.
Ben Bajarin of Creative Strategies
agreed there is a lot of personalization, but said we sometimes give
our devices and services too much credit for being “smart.”
“Google Now is an anticipation engine, but our devices aren’t really
that smart, we have to set them up and customize them first,’ he said.
“We’re nowhere near a future of uber personalization.”
Analyst Rob Enderle disagreed, noting that services from Google and Amazon do learn a lot by simply tracking our behavior online.
“Amazon is the best example. They do learn about you and what to sell you and they turn that into revenue,” he said.
Analyst Maribel Lopez said a
related trend is a variation on the idea of real-time information called
the Right Time experience. “It’s the idea of getting you the
information or service just when you need it.
http://tabtimes.com/feature/ittech-tablet-industry/2013/02/22/future-tablets-more-sensory-personalized-devices-less
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