Forbes reporting:
On a conference call to discuss the publisher’s fourth-quarter
earnings, Denise Warren, chief advertising officer and general manager
of nytimes.com, acknowledged that the Times is gauging “the potential
for an entry-level product,” among other explorations.
That’s presumably an allusion to a youth-targeted digital
edition called NYT Junior, which is one of several possible new
products the Times has been asking readers about in a survey, reports Ad Age’s Nat Ives.
Get ‘em while they’re young, right? It’s not such a far-fetched idea.
Time and Sports Illustrated both have for-kids versions, while the
Huffington Post launched a vertical called Huffpost High School (later
rebranded Huffpost Teen) in 2011.
Asked about NYT Junior, a Times spokeswoman told me, via email, “We are
testing concepts for how to package our core digital subscription
bundles and/or potentially introduce new paid products as we close in on
two years after the digital subscription launch. This one, yes, is
something designed for first users, but I can’t give you much more
clarity as we are in a testing/surveying phase.”
http://www.forbes.com/sites/jeffbercovici/2013/02/07/coming-soon-a-childrens-edition-of-the-new-york-times/
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