MediaDailyNews reporting:
Newspapers and magazines may find the tablet a saving grace with older readers.
They
have an easier time reading text on tablet computers than print on
paper,
according to a new study by German researchers -- which may speed
adoption by older consumers who enjoy daily news reads, provided that
consumer electronics marketers can alter habits.
Researchers at Johannes Gutenberg University in Mainz, Germany
studied the amount of cognitive effort required to read text displayed
on different media, including paper, e-readers and tablet
computers. After dividing participants into two groups, one consisting
of 36 subjects ages 21-34, the other of 21 subjects ages 60+, the
researchers tracked eye movements and brain activity with
electrodes to determine how much neural power was required to read text
presented in the various formats.
The older readers displayed a
lower level of brain activity when reading text
on an iPad tablet, the study found, and finished each page of text three
to four seconds faster, on average. The researchers attributed this
result to the tablet computers’ bright, backlit
screens, which enhance contrast and make it easier to distinguish text.
Younger readers showed no appreciable differences in the amount of time or mental effort required to read a page of
text, regardless of format.
In November, a study published by
researchers at New Jersey’s Robert Wood Johnson Medical School found
that tablets could help people with moderate
vision loss read. The study tracked the reading speeds of 100 subjects
with moderate central vision impairment when using iPads and Kindle
tablets, versus print.
Read more: http://www.mediapost.com/publications/article/193115/tablets-provide-better-print-reader-for-older-demo.html?edition=56475#ixzz2KcMDHeGW
No comments:
Post a Comment