Poynter reporting:
Imagine being able to rewind to the 1990s and help your news
organization make key decisions — and create new habits — to help
prevent a landslide of layoffs and enable the business to thrive on the
Internet. That’s the opportunity we have today with mobile, the second
tidal wave of change about to collide with the news industry.
To compete in this new world, news organizations must adopt a “mobile
first” mindset and create sustainable mobile businesses. But many
newsrooms believe that a “mobile, too” approach will be enough, as
advocated by Business Insider’s Henry Blodget.
“The reality is that we live in a multi-screen world, not a ‘mobile world’ that operates parallel to a ‘desktop world,’” he writes in a blog post.
“For some services, such as news and information, the laptop/desktop
screen is still by far the most dominant screen. So abandoning that
screen, or designing for another screen first, just doesn’t make sense.”
Blodget’s view is matched by many in journalism, but it misses the big picture. Here’s why.
1. A responsive design isn’t a mobile strategy
The mobile revolution isn’t about design and distribution as much as it is about revenue disruption...
http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/
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