Twitter is a great product, and millions of people have become addicted to using it for many hours per day (including me).
Investors have also gone bananas over the company, bidding its valuation up higher than $10 billion.
And advertisers have had very encouraging things to say about the power of Twitter as an advertising and customer-service channel.
But given the mind-boggling ubiquity of Twitter awareness--the little bird and @handles and quoted tweets are everywhere--it's easy to lose sight of something.
In the grand scheme, Twitter just isn't that big.
Oh, sure, in terms of sign-ups and monthly web visitors, Twitter is huge. Over 90 million people landed on Twitter.com last month. And the service blew past 500 million global accounts a while ago.
Don't believe it?
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