How many people are really looking at this page right now? As of today, we may have a better idea.
Traditionally, news websites rely on the Audit Bureau of Circulations (ABCs), which measure browsers by devices.
British print newspapers have used the National Readership Survey to guess how many people are actually reading each paper, as opposed to the numbers that are being sold.
But combining those print readers with each newspaper's digital users has been tricky. How to measure on the same basis?
Now it's been done - for the first time, print and digital figures combined in the new NRS Print and Digital Data survey (NRS PADD)
Josh Halliday writes today that the figures show
The Guardian has the biggest total monthly readership of British quality titles … The Guardian's website and newspaper editions had a total monthly readership of 8.95 million in the year to March 2012, ahead of the Daily Telegraph audience of 8.82 million …http://www.guardian.co.uk/news/datablog/2012/sep/12/digital-newspaper-readerships-national-survey
Including Sunday editions sees the Guardian and Observer remain in the top spot for quality titles, with a combined readership of 9.57 million. The Daily and Sunday Telegraph had 9.46 million readers in total, the Times and Sunday Times had 7.93 million and the Independent and its Sunday sister title had 5.83 million
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