The most engaging companies in social media

Digiday reporting:
Last week, we looked at the most engaging brands on Twitter and found that publishers rule the platform; in fact, seven of the 10 are publishers. For Track Social’s list of the most engaging companies in social media overall, half the companies are brands and half are publishers. It makes total sense. Twitter has turned into the new news feed, which is a perfect fit for publishers. But when it comes to social media engagement overall, brands are just as strong as the media companies.
Track Social ranks the most engaging brands in social media based on how responsive the audience is to brand-initiated interactions on Facebook, Twitter, Linked-In, YouTube and Instagram. It is a measure of the quality of the brand’s social media interactions, and Track Social claims it directly affects the visibility of the brand’s activity on the platforms using their visibility algorithms (such as Edgerank of Facebook).
Some in the top 10 were no surprise at all, like, for example, Disney’s first-place ranking. However, Publix’s besting giants like Walmart and Stop&Shop was a shock. Additionally, the inclusion of G4 Media was also a surprise. It’s obvious that the number of followers doesn’t matter. It’s quality over quantity in social media. It’s better to have a smaller audience that truly engages with the brand than having 1 million people who never even look at your content.
1. Disney
Disney had 26.7 million interactions in one year to brand posts. Disney has made Track Social’s lists for most engaging on Facebook and on Twitter as well. The secret to Disney’s success in social media is that it places a tremendous emphasis on pictures that every American can feel nostalgic about....
http://www.digiday.com/brands/the-most-engaging-companies-in-social-media/