Saturday, September 15, 2012

Are children’s tablets the next big market opportunity?

TabTimes reporting:
The iPad has universal appeal, but when I think about Amazon’s tablets—Kindle Fire HD reviews starting trickling out this week—I can’t shake the notion that these devices will almost exclusively be purchased for adults and older tablet users.
Kids and young adults just don’t read books—digital, paper, e-ink, or otherwise—the way adults do. And most kids don’t own Kindle e-readers, so they’re not going to want the Kindle Fire.
What kids want is to get their hands on their parents’ iPads. This probably explains why we’re seeing a glut of child-oriented tablets being announced for sale this holiday season.
Earlier this week, Toys ‘R’ Us announced its $149 Tabeo 7-inch tablet, which sports Android 4.0 (Ice Cream Sandwich), front and rear cameras, 4GB of memory, and Wi-Fi. The Tabeo will come pre-loaded with over 50 apps, and will allow kids to access over 6,000 free educational apps, games, and books via its app store.
There are several more kids’ tablets coming, including LeapFrog’s LeapPad 2, and VTech’s InnoTab 2. Both are affordable, surprisingly powerful devices aimed at 3- to 9-year olds.
Then there’s Nintendo’s Wii U, which has a tablet named the WiiPad as its primary controller. I’m probably a little biased because I’ve covered the video game industry for such a long time, but it’s hard for me to see anyone but Nintendo win dominating the kids’ space around tablet computing this holiday season. And, just like Amazon, the Wii U has built-in e-commerce store options for games, videos, and more.
http://tabtimes.com/analysis/ittech-tablets/2012/09/15/week-tablets-kids-add-mass-tablet-market-expansion

No comments:

Post a Comment